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Webtrends Email Retargeting with ExactTarget

Measure, test and target one-to-one subscriber communications based on the actions visitors take on your site. With a single tag, you can close the loop between e-mail marketing performance and online behavior to improve customer relationships and increase campaign ROI.

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This Webtrends/ExactTarget solution automates customer remarketing, uncovers comprehensive web metrics for your campaigns and improves your marketing results.

You can:
- Measure campaign performance, from click-through to conversion.
- Compare campaigns and optimize performance with a complete set of web metrics.
- Automatically retarget high-value customers and visitors who didn't convert.
- Automatically remarket to high-value customers.
- Measure the success of retargeting campaigns in Webtrends.

Webtrends Specifications

Webtrends Product

Webtrends Analytics v8.7 or above

Webtrends Environment

Webtrends On Demand
Webtrends Software with SmartSource Data Collector

Other Specifications

Custom Report Capabilities

Partner Specifications

Partner Product

Exact Target

Other Specifications

AIM Functionality

Specification Details

This integration requires an integration ID to be captured by a cookie so the website must support cookies. Additionally, this requires a dedicated Webtrends Analytics profile.

ExactTarget is a leading provider of on-demand marketing solutions. Our on-demand one-to-one marketing applications enable clients to send business-critical and event triggered communications to increase sales, optimize marketing investments and strengthen customer relationships. ExactTarget’s strategic services help clients define and develop one-to-one communication strategies and construct actionable digital marketing plans to drive unmatched ROI. ExactTarget’s software has powered permission-based email communications for thousands of organizations, including CareerBuilder.com, Expedia.com and The Home Depot.

Webtrends is an enterprise intelligence company that turns online and offline data into understanding. Our advanced measurement and analysis technologies, professional services and support for standards-based data integration help you uncover online and offline customer trends and business opportunities, so you can produce ROI and faster time to value across all of your marketing investments.