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Endeca Onsite Search Optimization with Webtrends Analytics







  • Get a holistic understanding of how online content drives activity and revenue, so you can build a better end-user experience on your customer-facing web sites.


  • This solution combines Endeca's world class search, navigation and merchandising with Webtrends' best-of-breed web analytics solution. You can:

    • Correlate conversion events to the phrases visitors use when searching your site.
    • View the combined results via the Webtrends interface and highly configurable reports.
    • Learn which keywords drive content by following keyword performance from search execution through to conversion.
    • Improve search lexicon and tie search terms to online behavior to deliver content to customers on their terms.
    • Monitor your onsite search terms and online visitor behavior and use this visitor insight to proactively promote top search terms.
    • Segment your customers in real time and engage them based on their top search terms.
    • Anticipate customer services issues, content requests, as well as make on-the-fly recommendations for a better user experience.

  • Webtrends Specifications
    Webtrends Product
    • Webtrends Analytics v8.7 or above
    Webtrends Environment
    • Webtrends On Demand
    • Webtrends Software with SmartSource Data Collector
    Other Specifications
    • Set of custom Webtrends parameters implemented

    Partner Specifications
    Partner Product
    • Endeca Information Access Platform
    Other Specifications
    • None

  • Endeca, a next-generation information access company, enables companies to realize the maximum benefit from their Webtrends analytics information. Using the Endeca Information Access Platform, companies leverage Webtrends to refine search strategies, build relevant dynamic navigation, and construct targeted content and merchandising rules. Combining patented intellectual property, breakthrough science and a deep focus on user experience, the Endeca Information Access Platform helps people find, analyze and understand information in ways never before possible. Leading global organizations like ABN AMRO, Bank of America, Cox Newspapers, Dice, The (US) Defense Intelligence Agency, The Home Depot, Hyatt, IBM, John Deere, The Library of Congress, Nike, and Walmart.com rely on Endeca to power business-critical applications that increase revenue, reduce costs and streamline operations.

    Webtrends is an enterprise intelligence company that turns online and offline data into understanding. Our technologies and professional services help you uncover the trends and business opportunities that fuel your success.
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