Learn from industry leaders
Paul Barrett
Paul Barrett is a Global Program Director of Digital Advertising & Customer Management with Teradata's Communications, Media and Entertainment Group focusing on the needs of Cable and Satellite companies. Paul has 20 years of industry experience. Prior to joining Teradata he was the founder and managing partner of Creative Convergence, a boutique management consulting firm. At Creative Convergence built client relationships with companies such as Microsoft, AOL, Covad, Embratel, Teletech and other market leaders.
Before launching Creative Convergence, he worked at MCI Telecommunications for 10 years. At MCI he transformed the MCI's CRM capabilities and led start-up initiatives in the Internet, Wireless, and Video markets.
His expertise is combining extensive management experience in marketing, finance, information technology and Customer relationship Management to deliver insight strategic and execution consulting. He works with clients to conceptualize, develop, and orchestrate internal and external marketing initiatives. Paul has an MBA in Marketing from George Washington University.
Paul Elliott
Paul is the Partner in charge of Brulant's Acquisition Marketing Practice. Paul has nine years of experience in Internet marketing, with a focus on organic search engine optimization and paid search engine marketing. His work has helped countless companies achieve significant results and return on investment from their online marketing investment. He has extensive experience in designing and executing integrated online marketing programs for mid to large sized companies. Paul is a nationally recognized speaker on the topics of online marketing, including recent engagements at the Massachusetts Institute of Technology (MIT), Search Engine Strategies, and Net.Finance.
Kevin Bobowski
Kevin Bobowski is Stratigent's Vice-President of Client Services responsible for the success of the company's professional services division and the delivery of service engagements that help transform the way organizations use analytics data to improve ROI. Prior to Stratigent, Mr. Bobowski was a Product Marketing Manager with WebTrends with a focus on developing analytics best practices and training programs for WebTrends enterprise customers. Additionally, Mr. Bobowski established the web analytics consulting practice at Aquilent and led web analytics reporting at the USPS.com. Mr. Bobowski earned his MBA from Wake Forest University, Babcock Graduate School of Management and his BA from Michigan State University.
Barry Parshall
WebTrends Director of Product Management Barry Parshall is a recognized leader in marketing and business intelligence technology solutions. Barry leads strategy for all WebTrends products, and guides the company's open, standards-based approach to web analytics and business intelligence integration.
Prior to joining WebTrends in 2002, he was the head of product management for Crystal Reports (now part of SAP). During his 20 year career, he has also served as executive vice president of products at Micro Data Base Systems and director of product management for Q Strategies.
Barry holds a degree in mathematics from Purdue University.
Aaron Gray
WebTrends Director of Business Development Aaron Gray is an advocate for marketing industry partnerships based on open, standards-based data exchange and collaboration. An associate instructor of web analytics at the University of British Columbia, Aaron has more than a decade of experience working in web analytics, marketing optimization and other Internet technology fields.
Aaron builds partnerships with other technology companies that share WebTrends best-of-breed approach to marketing optimization. He is dedicated to building a robust partner ecosystem that works together to help customers easily connect their digital marketing data with other marketing and business systems in the enterprise.
Aaron has served in several management positions since joining WebTrends in 2004. He has also held key positions with Coremetrics and WebCriteria. Aaron has a bachelor's degree in psychology from The Evergreen State College.
Derek Fine
WebTrends Product Manager Derek Fine helps ensure WebTrends Analytics evolves with the needs of marketers and other customers. A 15-year veteran of technology marketing and product management, Derek works closely with WebTrends engineers on product requirements and strategy for future product releases.
Derek has also served as a product manager for GE Security and Extensis, and as a technical marketing engineer for InFocus and Mentor Graphics.
He earned a bachelor's degree in electrical engineering from the State University of New York at Stony Brook.