Optimize Your Digital Marketing with One View of Your Customers
During this free, half-day seminar, you'll gain valuable insight from industry leaders on how to extend the value of your digital marketing by connecting your web analytics and business intelligence with open, standards-based technology.
| 7:30am - 8:30am |
Registration |
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| 8:00am - 9:00am |
Continental Breakfast |
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Get a bite to eat and network with other top online marketers. |
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GET ONE VIEW OF YOUR CUSTOMERS
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| 9:00am - 9:30am |
Turning Web Analytics into a Strategic Enterprise Asset |
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Speaker: WebTrends
A single unified perspective of customer-centric business intelligence can empower your organization to achieve a new level of marketing optimization. Learn how to create one view of your customers and data using your current IT investments. |
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EXTENDING INTO THE ENTERPRISE
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| 9:30am - 10:15am |
Energize Your Enterprise Data Warehouse with the Power of Your Online Marketing Data. |
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Speaker: Teradata
Paul Barrett of Teradata will discuss how interactive marketing intelligence can increase the value of your WebTrends data by integrating the data with your other online and offline data. He will also highlight new analytics, KPI's and business transformation enabled by this intelligence. |
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| 10:15am - 10:30am |
Break |
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PRACTICAL APPLICATIONS
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Chicago and New York only |
| 10:30am - 11:00am |
Connecting Your Marketing Solutions
Kevin Bobowski of Stratigent will discuss how successful companies use web analytics to improve their ability to reach customers, increase the efficiency of their marketing programs and, ultimately, drive ROI.
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Two Perspectives on Connecting Your Marketing Solutions
Stratigent's Bobowski will be joined by Paul Elliot of Brulant, who will discuss issues enterprises need to address to create a successful digital marketing program.
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MANY WAYS TO GET ONE VIEW
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| 11:00am - 11:45am |
The Importance of Open Standards: Integrating Online Data with CRM, Business Intelligence and Other 3rd Party Applications |
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Speaker: WebTrends
The rich, customer-centric information captured by your website can increase the value of your other enterprise data and systems. Learn how WebTrends platform-agnostic approach and open, standards-based framework make it possible to integrate the data throughout your organization and make business decisions that impact the bottom line. |
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Q&A SESSION
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| 11:45am - 12:00pm |
Get answers to your questions from seminar presenters |
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