Speakers
Insights from these Industry Experts
Greg Drew
President & CEO, WebTrends
Greg Drew, President and CEO of WebTrends, is a 30-year veteran with fast-growing technology companies. He has served at the helm of WebTrends since 2003, driving the organization's strategy to become a premier provider of digital marketing solutions, which has resulted in record performance nearly every quarter since.Drew also served as founder, chairman and CEO of the technology retailer 800 Electronics, and has held senior-level and executive positions at leading high-tech companies such as Hewlett-Packard, Central Point Software, Clientele Software and NOW Software/Qualcomm. Greg is a board member emeritus of the Web Analytics Association, a board member of Shift Control Media and chairman of the Software Association of Oregon. He is a graduate of Fairleigh Dickinson University, with a BS in business management.
Tim Kopp
Chief Marketing Officer, WebTrends
Tim Kopp, Chief Marketing Officer, is responsible for all WebTrends marketing efforts including overall strategy, brand identity and awareness, and demand generation. Prior to joining WebTrends, Tim served as Vice President of Worldwide Interactive Marketing for The Coca-Cola Company, responsible for gaming, mobile, web, CRM initiatives, as well as managing key partnerships. Tim dramatically expanded Coca-Cola's digital marketing efforts, while working with top global leaders in marketing, media, market research and technology to drive marketing innovation, accountability and measurement. Kopp also led Coca-Cola to participate in some of the first global Web 2.0 marketing initiatives, including a YouTube holiday greeting card campaign and the globally renowned video involving Diet Coke/Mentos. He also worked at Procter & Gamble for nearly eight years, leading P&G's Interactive Marketing Program for the entire Global Beauty Care division-a $17B annual business. Tim has served on the advisory board for AdTech and other industry committees, and is a frequent speaker at key industry conferences and events including AAAA, AdTech, Microsoft's Strategic Account Summit, OMMA and IAB. He holds a BBA in Finance and Accounting and an MBA with a concentration in Information Technology.
Paul Woolmington
Founding Partner, Naked Communications
Eager to champion communications strategy, objective and bias-free thinking, and brilliant misfits, Paul joined Naked Communications as a founding partner to bring the Naked brand and philosophy to the Americas. In parallel, he was also appointed a global partner in the holding group, which currently has twelve-plus businesses in eight worldwide locations.A 25+ year veteran of the marketing, advertising and media industries, prior to Naked Woolmington founded and served as the Media Kitchen's Chairman and CEO (Head Chef), leading its charge for media neutrality, creativity, accountability and innovation.
Paul has also held the positions of Worldwide Chief Strategic Officer and President, Media Operations, at Young & Rubicam and the Media Edge. Before joining Y&R and the Media Edge, he was Worldwide Media Director at Ammirati Puris Lintas, based in New York. Working out of the UK, Paul founded 20/20 Media, a specialist communications management and strategy company, which was the first of its kind in Europe.
Woolmington is widely known as a leading media and communications strategy thinker and savvy entrepreneur, and is also credited with helping create the first Media Lions competition at the Cannes International Advertising Festival, rewarding media neutral creativity and innovation. He also served as its first president. Championing objective thinking and innovation, Paul has served on a diverse array of creative, media, interactive and integration awards, recently chairing the "Content and Contact" category at the 2006 Clio Awards.
Julian Brewer
Head of Online Marketing and Content, Digital Banking, Barclays
Since 1998, Julian Brewer has managed the senior online marketing and content team at Barclays, one of the largest banks in the United Kingdom. He is responsible not only for UK retail online banking sales, but also for developing group online marketing and brand execution and the group selection and management of online technology partners including portal, CMS, digital media and creative agencies.The first 10 years of Julian's career was with advertising agencies, where he worked with various clients across Europe, including Intel and Hewlett Packard. He joined Royal and SunAlliance insurance in 1993, where he was responsible for strategy and planning. He lectures for the IDM on the Diploma in Digital Marketing and is a founding member of the IDM/IAB Digital Council in the UK. He graduated in 2004 with an MBA (distinction) from Greenwich University with a dissertation on process linkage to CRM Data/IT Systems.
Tore Steen
Vice President of Business & Corporate Development, WebTrends
Tore Steen, Vice President of Business and Corporate Development, is responsible for overall corporate strategy, key partnerships, and mergers and acquisitions. He has over 15 years of experience in technology, company acquisitions/divestitures, and strategic business development. Prior to joining WebTrends, Tore led the business development team at EarthLink responsible for acquiring and managing all value added partnerships and growing online advertising sales to drive significant incremental revenue for the company.Tore led post merger integration efforts as a member of Ernst & Young's consulting practice in San Francisco for Fortune 500 technology clients. He directed corporate development activities for California State Automobile Association and partner development activities for the internet operations. Earlier in his career, Tore analyzed financial and operational aspects of companies for US Bancorp. He earned his MBA from Duke University's Fuqua School of Business and his BA in political science from the University of Notre Dame.
Jim Sterne
Founding President of the Web Analytics Association
Jim is an international speaker on electronic marketing and customer interaction. A consultant to Fortune 500 companies and entrepreneurs, Sterne focuses his twenty five years in sales and marketing on measuring the value of the Internet as a medium for creating and strengthening customer relationships. Sterne has written six books on Internet advertising, marketing and customer service including, "Web Metrics; Proven Methods for Measuring Web Site Success." Sterne is the producer of the annual Emetrics Summit www.emetrics.org and is the Founding President of the Web Analytics Association www.webanalyticsassociation.org. He was named one of the 50 most influential people in digital marketing by Revolution, the United Kingdom's premier interactive marketing magazine.Gary Angel
President and CTO, SEMphonic
Bringing over twenty years of experience in decision support, CRM, and software development, Gary co-founded SEMphonic and is president and chief technology officer. He's responsible for leading SEMphonic's development of Web analytics and SEM decision making tools for web marketing professionals. In addition, he helps companies like WebMD, Intuit, American Express and Charles Schwab maximize their web channel marketing through intelligent use of Enterprise Web Analytics.Before SEMphonic, Gary created and implemented multi-million dollar CRM systems whose customer-driven use of Web analytics increased profitability and customer loyalty for Fortune 500 companies including VISA, Bank of America, and American Express. His pioneering work in Web behavioral profiling, neural-network Web analysis, Web-content success correlation, and point-to-point process analysis has enabled major brands such as American Express, AOL, Morgan Stanley and Hotwire to dramatically improve customer acquisition and satisfaction, shopping-cart conversion and overall web channel performance - often with multi-million dollar bottom-line improvements.
Gary has published articles on Web and SEM Analytics in DM News, American Demographics, CRM Guru, CRM Buyer, IMediaConnection, Business Geographics and Business Insurance. He graduated, with honors, from Duke University and lives in San Francisco with his wife and two young girls.
Anil Batra
Director of Analytics and Strategy, ZeroDash1
Anil has over 10 years of experience in Consulting, Business Intelligence, Web Analytics, Online Advertising and Behavioral Targeting. Prior to joining ZeroDash1, Anil has worked with ZAAZ and Revenue Science (formerly digiMine), a Behavioral Targeting company. Anil has helped several fortune 500 customers effectively use web analytics and increase their ROI on the web.He holds a B. Tech in Electronics and Communication Engineering from India and an MBA from University of Washington , Seattle. Anil is the author of webanalysis.blogspot.com - one of the top Blogs in Web Analytics and Behavioral Targeting.
Andy Beal
Consultant, Editor, Author, MarketingPilgrim.com
Andy Beal is considered one of the world's most respected experts in search engine marketing, blogging and online reputation management. He has worked with many top companies, such as, Motorola, GlaxoSmithKline, SAS, Lowes, Quicken Loans, and NBC.Andy Beal is constantly keeping up-to-date with search engine news and online marketing developments, appearing on CNBC and NPR (National Public Radio) and featured in The Wall Street Journal, The Washington Post, Business Week and many other publications.
Approaching internet marketing from a unique, easy to understand perspective, Andy Beal is founder and editor of the popular internet marketing blog MarketingPilgrim.com and co-author of the upcoming Wiley book "Radically Transparent - Monitoring and Managing Reputations Online."
Joel Book
Director of eMarketing Strategy ExactTarget
Joel Book is Director of eMarketing Strategy for ExactTarget, the world's leading provider of on-demand software for permission-based email marketing. With more than 30 years of experience in direct marketing, Joel delivers more than 60 keynote presentations annually on the effective use of email to drive retail and online sales and keep customers connected to the brand. His popular seminars are packed with practical case study examples of what to do and how to do it right.During his career, Book has helped numerous B-to-B and B-to-C marketers plan and execute data-driven relationship marketing strategies that have increased sales and improved customer retention. Among the companies with whom Joel has worked are Microsoft, Agilent Technologies, American Cyanamid, Hasbro, the Canadian Imperial Bank of Commerce (CIBC), Harrisdirect (recently acquired by E*TRADE), Peterbilt Motors Company, and The United Methodist Publishing House.
Joel is a graduate of the University of Illinois where he earned a B.S. in Marketing Communications in 1976. He is a highly-regarded speaker at national marketing conferences including NCDM, ad:tech, DM Days New York, and The DMA's B-to-B Interactive Marketing Conference. Joel is a member of the Direct Marketing Association, the Web Analytics Association and the Business Marketing Association.
Kevin Doohan
Director, Interactive Marketing & CRM, ConAgra
Kevin Doohan is an expert digital marketing strategist with deep experience in brand marketing and CRM. Doohan has successfully solved business challenges with insightful interactive marketing strategies in several industries including: real estate, financial services, and consumer packaged goods (CPG).Doohan's current role is director, interactive marketing & CRM at ConAgra Foods. Doohan's strategic focus is centered on integrating direct marketing best practices and principles into brand marketing. Doohan is responsible for global interactive marketing strategy and leads design of the total digital consumer experience for all ConAgra Foods' marketing initiatives including individual brand marketing and multi-brand interactive platforms.
Prior to joining ConAgra Foods in January 2005, Doohan launched several successful "first within the industry" consumer marketing programs at Digital Insight, an Intuit company and the leading ASP provider of consumer online banking services. From 1997 through 2002, Doohan led interactive marketing strategy and development for leading consumer real estate brands at Cendant Corporation (now Realogy) and at move.com. While at Cendant, he led the team that designed the consumer experience at move.com, the #1 real estate and relocation resource on the internet.
Doohan holds an MBA from Northeastern University and a bachelors degree in digital publishing from Rochester Institute of Technology.
Michael G. Emerson
CMO, Aprimo
Mr. Emerson has served as Chief Marketing Officer of Aprimo since early 2006. From 2005 to 2006, Mr. Emerson was general manager of the Enterprise Marketing Management product line at Siebel Systems, Inc., where he oversaw the product direction, product marketing and product line distribution on a global basis. From 1999 to 2003, Mr. Emerson served as Executive Vice President of marketing and product development at Protagona Worldwide Limited, a developer of marketing automation software tools. Mr. Emerson earned his bachelor's degree in psychology and math from Bethel College and was a candidate for a doctorate degree in industrial psychology at the University of Minnesota.Loran Gutt
Director of Customer Marketing, ValueVision Media, Inc.
Loran serves as Director of Customer Marketing for ValueVision Media, Inc., parent company of ShopNBC. ShopNBC is America's third-largest television and multimedia shopping network, ShopNBC.com is the #64 property in Internet Retailer's Top 500, the #13 general merchant. Loran manages all facets of corporate customer relationship marketing, including direct and database marketing, search, affiliate and email marketing, customer analytics and ShopNBC's co-branded and private-label credit cards. Previously, Loran managed direct marketing and product development at MBI, Inc., parent company of The Danbury Mint, in Norwalk, Connecticut. He holds a bachelor's degree in Politics from Princeton University and resides in White Bear Lake, Minnesota.Brad Hoppe
Global Leader, Internet Technology, The Dow Chemical Company
In his current position, Brad Hoppe has overall responsibilities for leading the development and implementation of Internet technology strategy worldwide, which includes Dow's operations in more than 175 countries. Hoppe joined Dow in 1991 and, over the last 10 years, has served in a variety of Internet roles.He has built up and maintained Dow's Internet technologies and team as a highly competitive best in class operation. According to studies conducted by SiteMorse Technologies, www.dow.com has repeatedly ranked number one among Fortune 100 companies for overall technical functionality.
In 2000, Hoppe was responsible for the development and execution of the first SEO strategy for Dow. He also led the creation of Dow's Internet metrics and reporting platforms. In 2001 he put into operation Dow's Internet web content management system. He is currently working on the development of a social media technology platform for Dow.
Prior to his Internet roles, he was responsible for development of tradeshow business intelligence technology. Before joining Dow, he taught technical theatre at a local college in Michigan, with an emphasis on automated control systems.
Vernon Imrich
Chief Technology Officer, Percussion Software
Percussion Software CTO Vernon Imrich frequently speaks and writes on CM-related topics such as content integration, XML workflow, and emerging web trends. He pursued graduate research at the Massachusetts Institute of Technology, holds a bachelor's degree from the University of California at Berkeley, and has more than a decade of product architecture and design experience. Vern is a member of CM Professionals and the World Wide Web Consortium (W3C), and was chosen by CMSWatch as one of "Twenty Leaders to Watch in 2004." His blog, "Contentions," can be found at www.percussion.com/contentions.Manoj Jasra
Director of Technology at Enquiro Search Solutions
Manoj Jasra has been in the Search Marketing Industry since 2002 with Enquiro Search Solutions. He is currently the Director of Technology at Enquiro which involves him developing strategic relationships with technology vendors, overseeing web analytics and designing cutting edge solutions for clients. Manoj's background in software development and experience in search marketing/web analytics gives him the ability to provide strategic consultation throughout the entire online marketing process. Manoj's blog, Web Analytics World (http://manojjasra.blogspot.com) focuses on insight on the Search Marketing and Analytics industry; it is also one of the top read web analytics blogs. You can frequently find his writing at popular marketing publications such as Web Pro News, Search Engine Guide, Search Engine Land, Search Newz and the Web Analytics Association.A. Perry Kamel
Chief Operating Officer, MAXAMINE, Inc.
A. Perry Kamel leads worldwide strategy and operations for MAXAMINE. Since joining the company in early 2006, Perry has transformed MAXAMINE's market position, driving accelerating growth while building key operational and channel infrastructures to establish and secure a dominant position in a fast-growing market.Prior to joining MAXAMINE, Perry served as chief executive of Siemens Next-Generation Carrier Networks where he drove three advanced technology business units to market leading positions in highly competitive and innovative markets. Prior to that, Perry served as vice president of Worldwide Marketing for CIENA Corporation, where he was credited as chief architect behind CIENA's meteoric rise to leadership in the intelligent optical networking market. A veteran of Internet and web technologies and applications, Perry founded and served as CEO of BroadPoint Communications, an innovative e-commerce start-up that pioneered several permission-based multi-media applications with key patents to his credit. Previously, Perry served as director of Strategy and Business Development at MCI Communications and as a strategic consultant with McKinsey & Company's telecommunications practice.
Martin Laetsch
Senior Director of Strategy, SEMDirector
Martin Laetsch is a seasoned search marketing industry expert and thought leader, and adds significant expertise to the SEMDirector team. Derived from his previous work as manager of Worldwide Search at Intel Corporation, Laetsch brings more than ten years experience of developing search programs at global enterprises. Laetsch's previous experience in building one of the most robust search marketing automation programs worldwide while at Intel makes him a valuable asset to SEMDirector and its customers.In addition to interacting with SEMDirector customers, Laetsch also works on expanding SEMDirector's existing presence with SEMPO, the Search Engine Marketing Professional Organization, where Laetsch is on the Board of Advisors. He is also a founding member of the Google Technology Leadership Council, a group dedicated to developing best practices for technology search marketers.
Prior to joining SEMDirector, Laetsch held a variety of positions at Intel. He joined Intel Corporation in August 1996 as a software engineering manager working with developers to optimize software for the Pentium processor with MMX technology. He went on to become the software internationalization manager for the Pentium II processor in 1998 and formed an internal Creative Services Group in 1999 to create developer focused marketing communications. He managed the Creative Services group through early 2002 when he became the strategic communications manager for the developer audience. In 2003, Laetsch worked with the Corporate Internet Marketing team to centralize all search marketing activities across the company.
Prior to joining Intel, Laetsch spent several years as a senior support engineer at Microsoft working with the Windows desktop operating system.
Josh Manion
Founder, Stratigent
Josh is recognized as a leader in the web analytics industry and has spoken on the topic in numerous events ranging from Comdex to MIT. Additionally, He is active in leading the development of the industry through Stratigent's participation as one of the first corporate level members of the Web Analytics Association (WAA). He also participates in the WAA as the chair of the Membership Committee. Josh graduated from MIT Sloan School of Management with a degree in Management Science with a focus in Information Technology. While at MIT, he conducted research on web site usability and the optimization of online trading web sites. He was also a professional chess player, has attained the title of International Master, and is currently ranked 47th in the country.
David Millrod
Managing Partner, Technology LeadersDavid Millrod is a Managing Partner of web analytics consulting firm Technology Leaders. He brings to Technology Leaders twenty years of excellence in technology measurement, analysis, and reporting. Since its founding in 2002, David and his team of consultants have implemented WebTrends at hundreds of organizations throughout North America. Blending business analysis and technical creativity, he has provided cutting-edge analytics solutions to a wide range of organizations, most recently including Coca-Cola, SonyBMG, Pfizer, and Morgan Stanley. An inventor, David's technology patents have been featured in the NY Times and by the BBC.
Jim Novo
Jim Novo is a customer analysis consultant with a 25 year track record of generating exceptional returns on customer marketing program investments. As Vice President of Programming & Marketing at Home Shopping Network, Jim handled the integration of customer communications and marketing across the Television, Catalog, and Internet divisions before starting his own consultancy in 1997. Jim has provided expertise on interactive consumer behavior to such companies as Cellular One, MBNA Bank, CBS SportsLine, Morrison Homes, Radio Shack, Pfizer, Tupperware, Barnes & Noble (multi-channel), and a bunch of smaller companies you have never heard of. He authored the book, Drilling Down: Turning Customer Data into Profits with a Spreadsheet to teach managers how to increase sales while lowering marketing costs. Jim is co-author of The Marketer's Common Sense Guide to e-Metrics with Bryan Eisenberg and co-Chair of the Education Committee for the Web Analytics Association, serving as the Lead Instructor on the development of the WAA's Award of Achievement in Web Analytics available online from the University of British Columbia.
Dermot O'Mahony
Head of Online Content, T-Mobile UK
Dermot O'Mahony has been working in the internet for 7 years, at such companies as ebookers, O2 and T-Mobile, creating industry leading websites. He freelanced as an e-commerce consultant to the online travel industry where his experience in online marketing and customer experience realised an ROI of 300% on average. His responsibilities have covered all areas of the online business including online Campaign Marketing, SEM, DM, e-Commerce, Online Branding, Customer Experience and Site Production. He approaches all websites as the Customer Champion and believes that the customer-centric approach to experience is what makes his websites work.
Dermot is an advocate of web standards and best practice from design, coding and experience perspectives, with a focus on Web Accessibility in the past few years. He believes that self-regulation is necessary for the industry to be taken seriously and seen to have 'come of age.' He was an Executive Director of BIMA (British Interactive Media Association).
Massimo Pascotto
Manager eCommerce, Scandinavian Airlines (SAS)
Massimo Pascotto has been working in the travel industry for little over 10 years. Starting off as a travel agent in Italy he joined Scandinavian Airlines' Italian office in Milan in 2000. After spending five years working in sales and marketing, with a strong focus on statistics and analysis of airline industry strategies he moved into e-commerce and internet technology joining the SAS Group head office in Stockholm, Sweden, in 2005.
The last couple of years Massimo has been deeply involved in the restructuring of the airline's e-commerce platform, working towards enabling measuring and respond with appropriate action. He began as project manager for the implementation of a new content management system. He then continued by leading the e-commerce organization into the challenge of web analytics.
By connecting the commercial side with the technical, Massimo has introduced and educated a wide range of stakeholders in web analytics, defining assessments, KPI's, business objectives, establishing actionable reports on a highly complex cross-platform environment, securing ROI measurements and tracking through all parts of the web-based user experience, thus bringing the ability to secure actionable tools for sales, marketing and business analysts.
His mission is to enable the organization to take action based on analytical results.
Brian Rosenblat
Strategic Marketing, Endeca
Brian Rosenblat works in Strategic Marketing for Endeca, and is responsible for defining and driving Endeca's go to-market strategies for Online Retail. Brian works with Endeca customers, prospective clients, and partners to ensure that Endeca's eCommerce offerings continue to deliver substantial value to Endeca's customer base. Prior to joining Endeca, Brian consulted for Sapient Corporation, where he designed and deployed online information solutions for both early-stage companies and Fortune 500 corporations. Brian holds a BS in Computer Science and Economics from Yale University and a MBA from the UC Berkeley Haas School of Business.Meyar Sheik
CEO,Certona
Meyar Sheik, CEO of Certona, is a seasoned software industry executive with 22 years of experience. Since 2000, Meyar has been working with some of the largest sites on the Internet in the areas of web analytics, online marketing and e-commerce. For the past three years, Meyar has been focusing on applying Certona's innovative behavioral targeting and personalization technologies to generate more revenues and higher conversions on e-commerce sites.
Prior to Certona Corporation and from early 2000, Meyar was the CMO and COO of WebSideStory, Inc., a well-recognized web analytics provider.
Meyar has a BS in Electrical Engineering from New York Institute of Technology and an MBA from Rochester Institute of Technology.
Darrin Wood
Senior Online Product Manager, MicrosoftDarrin Wood is a Senior Online Product Manager at Microsoft Corporation. In this capacity, Wood advises the site managers of key Microsoft corporate properties on their business intelligence implementations. He is responsible for developing business intelligence strategy, covering system implementation and the analysis process.
Prior to joining Microsoft, Wood worked at Omniture as a product marketing manager responsible for a wide range of activities, including analyzing market trends, developing product messaging, creating sales tools, and engaging in key sales opportunities. In this role Wood also specialized in privacy and security issues related to cookies and Web beacons.
Wood has twelve years of experience in the IT industry, and has spent the last six years of his career focusing on the creation, measurement and refinement of online applications. Wood attended Brigham Young University and enjoys traveling, mountain biking, and playing drums in his spare time.
Jason Palmer
Vice President of Product Management, WebTrends
As Vice President of Product Management, Jason Palmer is responsible for defining market-leading product development and go-to-market strategies for WebTrends award-winning suite of digital marketing solutions and services. Jason has consulted for executives from several leading online retailers, and has more than 17 years of industry experience at e-commerce and retail companies, including NOW Software, Wal-Mart Inc., Qualcomm, and Clientele Software. Palmer was also Vice President of Sales and Operations, and a member of the founding management team for 800 Electronics, an online electronics retailer. With his extensive background in software sales and marketing, Palmer has led initiatives resulting in over a billion dollars in online sales during his career. He is a graduate of Oregon State University with degrees in Marketing and Economics.
Other Speakers
