Sessions
On Track for Online Success
Valuable insights for business users, analysts and technical users working in every industry will be presented in three tracks.Tuesday, October 9, 2007
Keynote Presentation: Greg Drew, Tim Kopp, Paul Woolmington, Julian BrewerWelcome to the Future of Consumer Understanding: Greg Drew and Tim Kopp, WebTrends
Join Greg Drew and Tim Kopp as they share the WebTrends vision for the future of consumer understanding. Through the capabilities of the new WebTrends Marketing Lab 2, including the new Open Exchange partner network, they'll demonstrate how consumer-centric marketing delivers a new level of insight and action.
The New Rules of Engagement: Paul Woolmington, Naked Communications NY
Eager to champion communications strategy, objective and bias-free thinking, and brilliant misfits, Paul joined Naked Communications as a founding partner to bring the Naked brand and philosophy to the Americas. Naked NY is leading the way to deeper consumer engagement by redefining the way brands reach their targets, and leaving traditional media behind. Hear what Paul has to say about recent Naked projects, and get a behind-the-scenes look into the thinking that lead to strong results for the clients who are willing to take risks and reach customers in new ways.
Consumer Engagement in Action
Web analytics can be much more than just counting page views or determining revenue earned, it's about learning more about your customer so that you can help influence future engagement. It's about delivering targeted content that is relevant to the unique individual. Julian Brewer of Barclays Digital Banking will share how leading industry marketers are taking advantage of deep visitor intelligence to amplify their overall marketing strategy.
| Business User Track |
Consumer Engagement during Acquisition
You've heard that the consumer is in control. How can you stand apart from other marketing messages? How do you learn more about your consumer or various personas? How do you measure their intent? This session will review how ShopNBC utilizes WebTrends to measure consumer intent with the combination of online and offline consumer data. Find out how ShopNBC leverages that information to market accordingly.
Loran Gutt, ShopNBC
Thomas Bosilevac, WebTrends
Using Search for Acquiring the Most Profitable Customers Search
Learn how leading businesses and institutions are generating greater value from their customers by understanding how to more effectively acquire customers that build customer affinity. The effective measurement of successful SEO on natural search campaigns with the view to reducing pay per click (PPC) costs.
Dermot O'Mahony, T-Mobile
Eddie Smith, WebTrends
A Look Out the Windshield: Enterprise Dashboards Across Marketing Campaigns
Discover the innovative ways ConAgra is developing dashboards that aggregate Key Performance Indicators (KPIs) into a clear, unified view of online results. See how they quickly view key web site metrics along with campaign performance such as email and paid search, and learn about the cross-channel connections your organization can make when you tie this data to offline information in CRM systems.
Kevin Doohan, ConAgra
Maximize Your Webtrends Return with Endeca
Endeca’s Information Access Platform powers an adaptive user experience that integrates search, navigation, merchandising, and content spotlighting for the world’s largest public facing websites. With Endeca, you can use key dashboards and metrics from WebTrends to fine-tune the way your users interact with the products and information on your site.
Brian Rosenblat, Endeca
| Product Success Track |
Understanding Visitor Behavior with WebTrends Visitor Intelligence
Based upon the visitor-level, detailed information provided by the WebTrends Marketing Warehouse, WebTrends Visitor Intelligence is the most exciting and powerful reporting and analysis solution in the web analytics industry today. In this session learn about the powerful capabilities of this solution and how your organization can use WebTrends Visitor Intelligence to achieve better business results.
Jennifer Wilson, WebTrends
Measuring Visitor Engagement with WebTrends Score
This session will introduce you to the new measure for visitor engagement, WebTrends Score. You'll learn how to create business rules for scoring visitor activity and to apply values towards visitor targeting and campaign budgeting activities.
Barry Parshall, WebTrends
Creating Scorecards and Widgets with the WebTrends ODBC Driver and Visitor 360 Web Services
WebTrends makes it easy to incorporate reporting data in your own corporate scorecards, portals and desktop widget using ODBC or Web Services. Learn how to connect to WebTrends data using Microsoft Excel or your favorite reporting solution, or via your own applications.
William Garrison, WebTrends
David Millrod, TechLeaders
| Best Practices Track |
Improving Performance of Your Online Presence
Specifically for software customers of WebTrends Analytics and WebTrends Visitor Intelligence, the first half of this session will cover advanced topics for improving product performance. Topics will include hardware sizing, WebTrends distributed architecture capabilities, profile configurations and more. The second half will discuss Web Content Management and the benefits of a tightly integrated WebTrends Analytics solution. This session will review how to put your content management solution to work for you and will discuss the benefits of what it means to have Integrated Analytical Data, Central Tag Management, Consistent Targeting and Segmentation. Learn how to change your content rapidly and stay on target with your audience with the ability to consistently deliver compelling content in a dynamic, constantly changing world.
Vernon Imrich, Percussion Software
David Sinner, WebTrends
Best Practices in Web Analytics: Gaining a Competitive Advantage and Increasing Revenue
The first part of this session will provide strategies and tactics for evolving the level of web analytics sophistication with your organization. Learn about the findings of Stratigent's research study as well as a case study of an organization that underwent this evolutionary process to gain a competitive advantage through the use of web analytics. The second part will show you how to utilize real-time behavioral targeting with web analytics to deliver personalized, relevant product, content and promotional offers to visitors-even first-time visitors-and optimize revenue. Find out how to engage visitors using behavioral targeting that's consumer privacy-friendly so visitors stay on the site longer, convert at higher rates, and have a satisfying online experience.
Josh Manion, Stratigent
Meyar Sheik, Certona
Optimizing your Web 2.0 content - Part I
What does a Page View mean anymore? And what is Web 2.0, exactly? All of the new media formats, devices and rich internet applications have given rise to a new generation of metrics and techniques for measuring visitor interaction with your site. In this session, learn what these new metrics are and how to apply them to the optimization of your site content.
Darrin Wood, Microsoft
Clayton Moore, WebTrends
| General Session |
Embrace the Consumer Engagement Buzz
There's a lot of buzz in the community around the term "consumer engagement." Some say that engagement is a way for marketers to understand the degree to which a particular brand's story is built in a consumer's mind. Join a panel of leading analytics professionals who will offer their thoughts and best practices surrounding the discipline of consumer engagement.
Tim Kopp, WebTrends
Blogger Panel
Exhibits Open and Cocktail Reception 4:30pm - 6:00pm
Visit the partner showcase and come to the hosted cocktail reception to share your insights and make new friends. It's also your chance to learn more about the ways WebTrends partners can leverage the power of consumer-focused insight to your current marketing and data management solutions.
Evening Networking Special Event 7:00pm - 12:00am
Join us at Moon Nightclub in the Palms Casino Resort Tower to rock out with Zowie Bowie, the hottest nightclub show in the country. Voted "best of Las Vegas" in the Vegas Review Journal and rated the number one must-see show in Vegas by America Online, this glamorous couple and their high-voltage band create the perfect blend of top-40 dance music with their high-energy stage performance.
How to get there: At 6:45pm on Tuesday evening, meet at the Pavilion Entrance. Doors are located right across from the business center. We will provide shuttle transportation to The Palms hotel.
Wednesday, October 10, 2007
| General Session |
Engaging your Customer with an Integrated Solution
Marketers want a full suite of tools to attract, engage, and retain their customers. Gain insight on how a strong partner ecosystem with best-of-breed solutions will provide you an integrated program that gives you a 360 degree view of your customer.
Tore Steen, WebTrends
Building and Enhancing Consumer Loyalty Through Customer Experience
Enhance and optimize your consumer engagement strategy. Develop compelling user experiences, and learn how to keep visitors coming back to your site while building trust and loyalty. Lesson one: your website is all about verbs.
Doug Berry, WebTrends
| Business User Track |
Consumer Engagement and Retention
Everything starts and ends with the consumer. Because the consumer is increasingly difficult to retain, it's critical to understand their needs to build brand loyalty. Once you've captured their attention, learn valuable approaches that will keep them coming back for more.
Massimo Pascotto, Scandinavian Airlines
Joel Book, ExactTarget
The Move to Hosted Solutions: Get Real-Time Metrics and Eliminate Infrastructure Costs
Global customers like Dow Chemical Company need scalability, reliability, and secure, always-available data to power their business decisions. Learn why Dow made the switch from software to On Demand-and get best practices and tips for making the smoothest possible transition.
Brad Hoppe, Dow Chemical
| Product Success Track |
Introduction to WebTrends Visitor Intelligence for Commerce
This session will introduce the most powerful web analytics solution for online retailers. Learn how to use WebTrends Visitor Intelligence for Commerce to improve online advertising through product purchase affinity analysis, to improve repeat purchases through purchase frequency and recency analysis, incorporate and utilize offline consumer demographic data, and much more.
Eric Rickson, WebTrends
Introduction to WebTrends Visitor Intelligence and WebTrends Score
This session will summarize the primary benefits and features of the latest customer engagement solutions from WebTrends. This is a condensed repeat session for those unable to attend the full length sessions.
Barry Parshall, WebTrends
| Best Practices Track |
Optimizing your Web 2.0 Content - Part 2
Continuing from the previous session, site designers and developers will learn how to implement tagging for your Web 2.0 content. Focus will be placed on Video, Flash, AJAX and mobile devices, but the principles can be applied to any new Web 2.0 technology.
Clayton Moore, WebTrends
More Gain, Less Pain: Taking Online Performance Optimization to a New Level
As the priorities for your web site become more complex you need to understand the best practices for troubleshooting and testing, optimizing, and general quality compliance. Completion of this session will provide you a minimum of five tips that you can start applying to your web site as soon as you return to the office.
Perry Kamel, MAXAMINE
P.J. Bocek, WebTrends
| General Session |
Product Roadmap and Wrap Up
You won't want to miss this session to hear about the future of the WebTrends Marketing Lab solution suite - that is poised to be a powerful platform to further develop your online marketing strategy and create deep engagement with your customers.
Jason Palmer, WebTrends
