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Articles about Optimization

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Webtrends wins 500th test contest

Last week, Webtrends was awarded the 500th test honour by WhichTestWon.com. We’re thrilled with the accolade, but the greater celebration is for our client whose optimisation was dramatically improved and their email sign-ups significantly increased. As you know from reading this blog, we are advocates of using data to drive optimisation and the combination of […]


Banking on omni-channel intelligence

Banks and credit unions in the financial services sector are at an industry-wide inflection point. Their individual and small business customers no longer simply prefer an omni-channel experience – they expect it. This was a predominant theme throughout the 2014 BAI Retail Delivery conference in Chicago. Sessions on sales effectiveness, community banking, content marketing and […]

Contextual Personalization

Contextual Personalization is all in the mind

A very brash statement to make, and on the surface, it might seem like I am dismissing contextual personalization as an effective means of engaging consumers with relevant content at the time of interest. To the contrary, the point I’m making is that contextual personalization actually stimulates psychological needs within us to help us ‘feel’ […]


Improving the “employee journey” is key to optimizing the customer experience

I attended the Customer Experience Exchange for Financial Services a couple of weeks ago and had several in-depth conversations with executives responsible for customer experience. These were representatives from some of the largest banks and insurance companies in the U.S. Clearly, customer experience is top of mind for these companies and is considered a cross-functional […]

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