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What’s new with SharePoint?

Microsoft SharePoint 2013 and Office 365 have advanced capabilities that are compelling and inviting, so it’s no wonder many enterprises are considering a migration, if they haven’t done so already. If you’re thinking that the new flexible user platforms and focus on the collaborative enterprise may be right for your team, but you’re not sure […]

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Insights on the multi-channel journey

I recently did a Q&A with the Argyle Journal where we talked extensively about the important role analytics plays for marketers who need to understand the multi-channel customer journey. The landscape has changed in recent years and it’s imperative that brands adopt effective data strategies that not only provide key insights but also help to […]

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First-party data vs. third-party data: There’s a clear winner

At Webtrends, we strongly believe marketers should collect and harness their own data based on one-to-one brand experiences instead of relying on third-party sources’ purchased and unrelated customer information. I recently shared this sentiment and more in the MarketingProfs article, “Why the Internet’s Most Valuable Commodity Is First-Party Data.” I explain the differences between first-party […]

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