Our Blog Sharing ideas to help marketers and brands be different.

Articles about Measurement

technology and advertisement concept - laptop computer with grap

First-party data vs. third-party data: There’s a clear winner

At Webtrends, we strongly believe marketers should collect and harness their own data based on one-to-one brand experiences instead of relying on third-party sources’ purchased and unrelated customer information. I recently shared this sentiment and more in the MarketingProfs article, “Why the Internet’s Most Valuable Commodity Is First-Party Data.” I explain the differences between first-party […]

sp-summit

Summiting SharePoint

The Great White North hosted the Vancouver SharePoint Summit last week. Attended by professionals from across Canada and the Northwest, the Summit offered an opportunity for SharePoint users and technologists to share ideas and best practices, collaborate and learn from some of the best minds in the community. With speakers including Ian Hammeroff, Director in […]

Customer-Exp-booth

Improving the “employee journey” is key to optimizing the customer experience

I attended the Customer Experience Exchange for Financial Services a couple of weeks ago and had several in-depth conversations with executives responsible for customer experience. These were representatives from some of the largest banks and insurance companies in the U.S. Clearly, customer experience is top of mind for these companies and is considered a cross-functional […]

New technologies are changing the face of personalization

Recently, I presented at Marketo’s Marketers First virtual conference on the topic of new opportunities for marketers to provide integrated digital experiences. My session discussed the evolution of digital marketing and how new technologies have opened the door to real-time access to the customer journey across digital channels and devices – allowing for the creation […]

Pick a Topic

Popular Articles

  • Something looks different! A new website just in time for the holidays Read more
  • What does it take to provide enterprise-class optimization? More than a pretty face. Read more
  • New view into contextual personalization Read more
  • Back from SPTechCon with a brain full of SharePoint Read more
  • ExactTarget customers offered a taste of in-the-moment data Read more
  • Making Sense out of Numerous Analytics Options in Today’s World of Big Data Read more

Our Authors

Recent Tweets