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New SharePoint reports

What’s new with SharePoint?

Microsoft SharePoint 2013 and Office 365 have advanced capabilities that are compelling and inviting, so it’s no wonder many enterprises are considering a migration, if they haven’t done so already. If you’re thinking that the new flexible user platforms and focus on the collaborative enterprise may be right for your team, but you’re not sure […]


Insights on the multi-channel journey

I recently did a Q&A with the Argyle Journal where we talked extensively about the important role analytics plays for marketers who need to understand the multi-channel customer journey. The landscape has changed in recent years and it’s imperative that brands adopt effective data strategies that not only provide key insights but also help to […]

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First-party data vs. third-party data: There’s a clear winner

At Webtrends, we strongly believe marketers should collect and harness their own data based on one-to-one brand experiences instead of relying on third-party sources’ purchased and unrelated customer information. I recently shared this sentiment and more in the MarketingProfs article, “Why the Internet’s Most Valuable Commodity Is First-Party Data.” I explain the differences between first-party […]

SharePoint Summit

Summiting SharePoint

The Great White North hosted the Vancouver SharePoint Summit last week. Attended by professionals from across Canada and the Northwest, the Summit offered an opportunity for SharePoint users and technologists to share ideas and best practices, collaborate and learn from some of the best minds in the community. With speakers including Ian Hammeroff, Director in […]


Improving the “employee journey” is key to optimizing the customer experience

I attended the Customer Experience Exchange for Financial Services a couple of weeks ago and had several in-depth conversations with executives responsible for customer experience. These were representatives from some of the largest banks and insurance companies in the U.S. Clearly, customer experience is top of mind for these companies and is considered a cross-functional […]

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