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Personal predictions for a new year of digital marketing

Personal predictions for a new year of digital marketing

It’s been another fast-moving year in digital marketing and as 2014 is now behind us, I want to share my thoughts on key themes to be considering in 2015. New dollars for digital. Digital marketing will continue to grow in importance, shifting dollars away from traditional marketing assets. Expect to see digital marketing budget trend […]

The Power of Optimize

Recently, I spoke to a group of statisticians at the Joint Research Conference in Seattle about website testing. During the presentation, I explained the complex technology that underpins Optimize, our testing solution, but also highlighted the fact that we developed it to be used by marketers, not statisticians. It’s designed to let marketers run tests […]

Real-time: The Alpha and Omega of Tomorrow's Digital Intelligence

I truly believe that the leap in technology which Webtrends Streams represents will change things forever. It’s no longer about speeding up access to your standard web analytics reports. It’s no longer a case of looking at a report that shows number of page views per minute. We see Streams as the foundation for a new way of doing things.

What is a 'Solution' and why does it matter?

Over the last several years, a select few software companies have begun transitioning away from selling products, to consulting with solutions. This shift reflects the stark realty that a myopic focus on features and function has missed the mark. These companies have come to realize that their products aren’t solving the problems of the people that ultimately matter.

What’s in store for the future of publishing?

Consumption of media has changed and is changing dramatically and publishers are now looking at ways to take advantage of this and monetize by developing mobile, online and app strategies to target readers and disseminate news. The Telegraph selected Webtrends Streams because it wanted to improve the online experience for its customers, while increasing conversions and revenue on its site, and developing engagement internally among its editorial staff – considerations that will become increasingly important in the coming decades.

Scientific Method in the Digital Marketing Practice

I think it won’t be an exaggeration to say that the advances in science and technology we see today are due, in large part, to the scientific method. Introduced in its modern form by the scientists of the Enlightenment in the late seventeenth – early eighteenth century in Western Europe, the scientific method put the […]

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