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Travel - Webtrends

Keeping Up With Travel Marketers in Changing Times

Keeping Up With Travel Marketers in Changing Times Travel is an industry that was once dominated by face-to-face and phone engagement. These days, travelers are increasingly focused on digital, not human, interaction. A successful travel marketing strategy requires understanding the rapidly-changing customer journey from destination inspiration and research to booking to post-stay social engagement. It […]

which test one?

Webtrends wins 500th test contest

Last week, Webtrends was awarded the 500th test honour by WhichTestWon.com. We’re thrilled with the accolade, but the greater celebration is for our client whose optimisation was dramatically improved and their email sign-ups significantly increased. As you know from reading this blog, we are advocates of using data to drive optimisation and the combination of […]

New SharePoint reports

What’s new with SharePoint?

Microsoft SharePoint 2013 and Office 365 have advanced capabilities that are compelling and inviting, so it’s no wonder many enterprises are considering a migration, if they haven’t done so already. If you’re thinking that the new flexible user platforms and focus on the collaborative enterprise may be right for your team, but you’re not sure […]

SharePoint Summit

Summiting SharePoint

The Great White North hosted the Vancouver SharePoint Summit last week. Attended by professionals from across Canada and the Northwest, the Summit offered an opportunity for SharePoint users and technologists to share ideas and best practices, collaborate and learn from some of the best minds in the community. With speakers including Ian Hammeroff, Director in […]

Facebook: Embracing Mobility at Warp Speed

Facebook does not see itself as a platform, a publisher, an OS provider, an app developer or anything other than a premier MARKETING solutions provider. And as their performance in this past year suggests – they are well on their way to executing on this vision.

SharePoint Measurement: Meet the Stakeholders

It is undeniable that there is a gap in the Microsoft SharePoint solution when it comes to business insight and reporting. However, this gap is often more acknowledged by the IT community than by the business stakeholders. The main reason is that business stakeholders have traditionally never really received deep and granular insight about their SharePoint projects.

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