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Webtrends Blog

How to Plan Your Data Strategy

Data is a funny thing. Everyone uses data to drive their decisions and everyone wants more. Typically, the thinking is, the more the better, the more you have the more likely you’ll reach the best decisions and outcomes. But that’s not necessarily true. There is an art to data. You don’t want to capture every […]

SharePoint Blog

Assessing and boosting the success of SharePoint

You want to get the most out of your SharePoint deployment – including accomplishing certain tasks, simplifying and streamlining others, and avoiding operational headaches and costs. SharePoint can solve many problems, but how do you know if it’s really working? Below are the top five success metrics to determine whether SharePoint is meeting your organization’s […]

A Perfect Fit: Mindjet, Agile Marketing and Optimization

Believing strongly in Agile Marketing is part of the reason why I’ve devoted the last six years of my career to consulting with clients on how to better test their sites and optimize their marketing. Recently, I’ve been working closely with Mindjet, an innovation management software company. The marketing team at Mindjet embraces the Agile […]

Taking the Customer Experience All the Way to the Bank

Earlier this week, we were down in Miami at NetFinance, a multi-channel marketing conference targeted specifically at financial institutions. During the show, we met with banks and various financial institutions to identify their struggles and provide suggestions on how to help them better understand their online customers. Online banking and financial services are industries that […]

Webtrends at SharePoint Conference 2014

Microsoft’s SharePoint Conference (SPC) 2014 has come and gone, and those of us who attended from Webtrends can report a great event all around. Not only were there more than 10,000 SharePoint enthusiasts at the event, but there were more than 170 Microsoft partners, including Webtrends, and many of our closest allies and friends. Spread […]

The Digital Strategy Maturity Curve

Brands in all stages come to us with questions on how to improve their strategy and overall customer experience. Some brands are starting out with basic webs analytics, while others are optimizing across multiple channels and seeing data about their customers in real-time. Each stage requires a different level of strategy and accompanying technology, but it doesn’t stop there.

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