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New technologies are changing the face of personalization

Recently, I presented at Marketo’s Marketers First virtual conference on the topic of new opportunities for marketers to provide integrated digital experiences. My session discussed the evolution of digital marketing and how new technologies have opened the door to real-time access to the customer journey across digital channels and devices – allowing for the creation […]

My top tip: Avoid the tradeoff

Your customers are always on – crazy-connected, thumbs blazing and very social. During their buying journeys, they’re shuttling across channels and platforms before making that final decision of whether or not to purchase. As a marketer, your challenge is more than just capturing this avalanche of cross-platform, cross-channel data – it’s making sense of it […]


Cross-channel attribution is about more than campaigns and touch points

First-touch. Last touch. Everything in-between. Historically, attribution has been all about touch points. You ran a campaign across ad networks, affiliate sites, email sends and branded sites or apps. Then, you looked at the data to see which channels drove more conversions and which demographics were more responsive within each channel. If you were more […]

Talking to the CMO: Leverage real-time data for success

Chief marketing officers are under more pressure than ever before to show the quantifiable results of interactions with customers online. To do so, they need to truly understand their customers, the buying process and the role of the different touchpoints in driving conversions. In a recent conversation with the Argyle Journal, I offered my thoughts […]

Four Things Brands Can Learn About User Experience from the ALS Ice Bucket Challenge

  I’m sure by now you’ve probably wondered when the #ALSIceBucketChallenge will stop dominating your news feed. Everyone from Tim Cook to Taylor Swift has participated in the viral movement raising millions for amyotrophic lateral sclerosis (commonly known as ALS or Lou Gehrig’s disease) research. No matter what you might think about the campaign, the […]

A Travel Buyer’s Journey

PhoCusWright, a market research company that focuses on the travel industry, recently completed a survey about the online research and booking tendencies of travelers. They found a number of interesting statistics – many of which are highlighted here. One area of the research that really jumped out to us here at Webtrends is the use […]

Client Success: LBM gets big results in search and social marketing

This week, we published a new client success story for Legal Brand Marketing (LBM). LBM is a company that connects lawyers with individuals needing legal representation. They make many of those connections through search and social marketing and selected Webtrends to help them drive more quality leads to their member lawyers. In a nutshell, we significantly lowered […]

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