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Personal predictions for a new year of digital marketing

Personal predictions for a new year of digital marketing

It’s been another fast-moving year in digital marketing and as 2014 is now behind us, I want to share my thoughts on key themes to be considering in 2015. New dollars for digital. Digital marketing will continue to grow in importance, shifting dollars away from traditional marketing assets. Expect to see digital marketing budget trend […]

Analytics-4

Insights on the multi-channel journey

I recently did a Q&A with the Argyle Journal where we talked extensively about the important role analytics plays for marketers who need to understand the multi-channel customer journey. The landscape has changed in recent years and it’s imperative that brands adopt effective data strategies that not only provide key insights but also help to […]

technology and advertisement concept - laptop computer with grap

First-party data vs. third-party data: There’s a clear winner

At Webtrends, we strongly believe marketers should collect and harness their own data based on one-to-one brand experiences instead of relying on third-party sources’ purchased and unrelated customer information. I recently shared this sentiment and more in the MarketingProfs article, “Why the Internet’s Most Valuable Commodity Is First-Party Data.” I explain the differences between first-party […]

Blog post -Evolution of Data

The evolution of data is making waves in the C-suite

At Webtrends and in the tech industry at large, we’re no strangers to disruptive technologies. We were born of such disruptions and continue to reinvent the centuries-old marketing industry in near real-time. With the explosion in the use of data, the discipline of marketing has evolved into one of the most technology-dependent functions in business […]

Chicago

Banking on omni-channel intelligence

Banks and credit unions in the financial services sector are at an industry-wide inflection point. Their individual and small business customers no longer simply prefer an omni-channel experience – they expect it. This was a predominant theme throughout the 2014 BAI Retail Delivery conference in Chicago. Sessions on sales effectiveness, community banking, content marketing and […]

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