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Webtrends Wins Mayor’s 2011 International Business Award

Recently the Portland Business Alliance hosted their Annual Business Awards celebrating globally focused businesses. We were thrilled to take home the 2011 Mayor’s International Business Award for Software. Following a video interview clip (below) Mayor Sam Adams presented the award to Alex Yoder, Webtrends President & CEO. Alex shared his thoughts about receiving the award […]

The 5 things Marketers Need to Know about Mobile Analytics

With the rise in mobile apps and content delivered on personal devices, mobile analytics are becoming increasingly important tools for marketers to understand their customer base. With all the buzz around mobilising content, what does the marketer need to know to make sure the investment meets their objectives? Here’s Christian Howes, Head of Solutions Engineering, […]

Mobile Analytics Are “Mission Critical” for Any Marketer’s Success

We recently hosted a webinar with Mark Challinor – Director of Mobile for UK’s Daily Telegraph, one of the world’s leading news companies. It was fascinating to hear about how they are using mobile to shape their tablet strategy and how analytics provide powerful and compelling evidence of his success in this channel. (If you […]

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