GeoTrends enhances both pre-defined and custom reports with demographic and marketing data by using the client machine's IP address to look up information such as area code, region, country, city, state, and market segmentation information. GeoTrends is based off of the industry leading geo-database EdgeScape from Akamai. As a result of Akamai's massive server deployment and relationships with networks around the world, GeoTrends is a highly accurate knowledge base with worldwide coverage.
With GeoTrends, you can now get more valuable and detailed information regarding who visits your site and where they are located. Thus, reports such as top geographic regions, most active organizations, top visitors and others are greatly enhanced.
The information that is available with GeoTrends includes:
- Area code
- City
- Country
- Designated Market Area (DMA)
- Domain Name
- Geographic Region
- Metropolitan Statistical Area (MSA)
- Organization
- Primary Metropolitan Statistical Area (PMSA)
- State
- Time Zone
GeoTrends is available in Stand-alone, Server and Client, and Client-only models. For more information, please see Chapter 7, "Installing and Using GeoTrends", in the WebTrends Installation and Configuration Guide: www.webtrends.com/support/wt/documentation.aspx
