 |
WebTrends Guide to Web Analytics (Last revised: October 2005. Size: 4.2 MB)
This comprehensive guide for both administrators and non-administrators introduces basic concepts of web analytics, augmenting this information with many examples, graphics, and practical worksheets. Topics covered in this guide include defining your sites objectives and critical metrics, how to collect web activity data, visitor identification, understanding visitor behavior, filtering and analyzing your data, acquisition metrics, conversion metrics, retention metrics, and data integration and exploration. |