Solutions for Financial Services
Realize the Sales Potential of Your Web Site
All the talk in the board room when your financial services company introduced its web site was about efficiency. Now the talk is increasingly about your web site generating sales. While reducing the cost of serving customers is still important, a
2008 Forrester Research report found that three out of the top four ways that financial services companies derive value from the online channel are sales-related.
Webtrends solutions for financial services companies help you turn your web site into a profit and lead-generation hub, combining the
business and technical consulting services with precise aggregate analytics, visitor-level analysis and data warehousing and pay-per-click advertising optimization. Our dedicated solutions are designed to help banks, brokerages, insurance firms and other financial services firms:
- Reduce the cost of acquiring motivated customers online.
- Increase completion of online forms and applications.
- Identify and cultivate relationships with the most profitable customers.
- Drive incremental sales.
- Offer online experiences that engage and build trust among customers, particularly those still reluctant to conduct transactions online.
Webtrends Open Exchange
In addition, integrated services from
Webtrends Open Exchange partners can help you address business challenges such as customer churn and building a true multichannel sales strategy by more closely integrating online and offline business channels.
Learn more
Download the Data Sheet
Serving Top Financial Services Providers
What Our Customers Say...
"...crucial in identifying changes in user behavior following web design alterations."
Case Study
--Mark Joslin, Internet channel manager, National Savings and Investments (UK)
"...immediately added a level of granularity to our understanding of online customers. In addition to meeting our business and technical requirements, it was the proactive approach of both the account management and technical services teams and their willingness to listen and respond specifically to our needs that were key differentiators."
--Barnaby Davis, director of electronic banking, Barclays PLC
