Overview
Discover the guide specifically designed to help businesses thrive in the changing world of marketing optimization. Your organization can take advantage of web analytics as part of a Marketing Performance Management framework to measure—and tame—the wild marketing world. Get solutions to many of the challenges marketers face every day:
- Quantifying your site's effectiveness, even if you don't sell on the web
- Generating online leads and tracking them to offline sales
- Using web analytics to target email marketing campaigns
- Using your web site to target different audience segments
- Segmenting strategies for successful email marketing campaigns
Plus, learn which technologies are the ones to watch for web marketers like RSS, video, blogs, and more.
View additional resources by related topics:
Marketing Campaigns,
Web Analytics 101,
Email Marketing
