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Conversion Topic Zone
On the Web, conversion is the king of metrics. It's defined as your ability to persuade visitors to take a desired action on your web site. Take advantage of the following resources to learn how to better measure and improve your conversion.
Additional Conversion Topic Zone News & Resources
Whitepapers and Guides
New Brief for Search Marketers: Building a Solid Conversion Path by Profitably Scaling Online Advertising
Measuring Web 2.0 Technologies, Part 1: RIA and RSS Up Close
Measuring Web 2.0 Technologies, Part 2: Broadcast Media
Best Practices for Relationship Marketing
The Financial Institution's Guide to Email Marketing
Industry News
Building A 360 View Of The Customer
Web Analytics Dead? No, Just Maturing
Web Analytics is Dead!
Visit London Gets 'WebTrendy'
Post-Consumerist America Experiences Growing Pains In Push To Pull Market
ShopNBC Using WebTrends to Drive Relationship Marketing
ShopLocal.com localizes marketing results via web analytics
Put To the Test: WebTrends Analytics 8
Paid Search Using Few Keywords
Microsoft Uses New Metrics for 'New Day' Campaign
