How can you determine which marketing programs and online services are delivering the highest ROI? How do you increase the lifetime value of customers? How can you ensure privacy and security while continuing to improve your conversion goals? Watch the Financial Services Take 10 presented by Kevin Bobowski to find answers to these questions and more.
Kevin Bobowski is the VP of Client Services at Stratigent responsible building out the company's rapidly growing professional services group. His team helps leading companies build successful web analytics and online marketing programs by leveraging Stratigent years of experience and proven best practices.
Prior to joining Stratigent, Mr. Bobowski was a Product Marketing Manager with WebTrends responsible for developing go-to-market strategies for WebTrends solutions and services, with a focus on developing analytics best practices and training programs for WebTrends enterprise customers.
Prior to WebTrends, Mr. Bobowski built the web analytics consulting practice at Aquilent and led web analytics reporting at the USPS.com where he led programs to drive user adoption of web analytics data. Mr. Bobowski also worked with the Strategy Consulting Group of Commerce One where he developed and led user workshops for Fortune 500 companies using Commerce One’s software solutions.
Mr. Bobowski earned his MBA from Wake Forest University, Babcock Graduate School of Management and his BA in Accounting from Michigan State University. Mr. Bobowski also holds a CPA certificate from the District of Columbia.
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