On-demand Webcast
In a dimming economy, promotional budgets are a bean counter's favorite target. These budget crunchers have been eagerly waiting to put the kibosh on Marketing's endless string of spendy events and exorbitant promotions, along with their nebulous "results." When the market takes a downturn, every marketing program has to go above and beyond to meet its return on investment (ROI) or return on advertising spend (ROAS) objective. In this webcast, we'll walk through some key success factors and a model you can use or customize to build an effective, specifically measurable, low cost and high ROI integrated online campaign.
The Webcast will cover:
- How to build an effective integrated marketing campaign from setting objectives, to defining metrics, to deciding on the order and use of promotional mix elements.
- How to develop a campaign that will build your brand and generate qualified leads - cost-effectively and in 90 days.
- How to educate decision makers on what constitutes an effective integrated campaign and ensure that they don't cancel your campaign mid-stream.
- How to monitor and report on results to permit mid-course corrections and keep everyone informed of the campaign's progress.
Check out the webcast's corresponding article, authored by WebTrends Chief Marketing Officer Kathleen Brush: "
Want a 1200% ROI Improvement? Read on..."
Kathleen Brush, Chief Marketing Officer (CMO) of WebTrends (www.webtrends.com), has been the senior marketing executive at several enterprise software companies including WatchGuard Technologies, Stamps.com and Websense. She has a Ph.D. in Management and International Studies, has been a professor of international marketing and is a published author on business and marketing strategy.
