Thursday, June 12, 2008 at 11AM PDT
The endless stream of visitors to company Web sites can be both a blessing and a curse. The habits of these visitors — how they arrive at a site, what they do when they're there, how long they frequent different pages — offer marketers a Rosetta stone for translating the wants/desires/expectations of current or potential customers. But extracting this valuable information from the data can be daunting. Targeting specific customers can, at times, seem impossible.
In this installment of the Work-Smarter Webcast Series, WebTrends, a market leader of Web analytics and online marketing solutions, will explain how to make the seemingly impossible possible. During
Five Steps to Focused Online Marketing, Kathleen Brush, chief marketing officer of WebTrends, will offer ways to pinpoint target customers online and generate cost-effective quality leads.
- Synchronizing online search and targeting strategies.
- Utilizing analytics in targeting.
- The importance of defining target customers and uncovering what they think about a company's products and services.
- Analyzing the paths and patterns of Web site visitor.
- The overlooked costs of "free" e-mail blasts.
Kathleen, a published author and former professor of international marketing, will also answer questions submitted by viewers during the live webcast.
Pre-registration is required for the webcast and Q&A, which debuts June 12 at 11 a.m. PST.
Check out the webcast's corresponding article, authored by WebTrends Chief Marketing Officer Kathleen Brush: "
Are your online search and targeting strategies working at cross purposes?"
Kathleen Brush, Chief Marketing Officer (CMO) of WebTrends (www.webtrends.com), has been the senior marketing executive at several enterprise software companies including WatchGuard Technologies, Stamps.com and Websense. She has a Ph.D. in Management and International Studies, has been a professor of international marketing and is a published author on business and marketing strategy.
