The Four P's of push marketing (Product, Price, Place and Promotion) were used to move people through the buying cycle of Awareness, Interest, Desire, and Action. Targeting customers en mass, through magazines, television, radio was the one-to-many marketing model (1:N).
But now that consumers are listening to each other (not to marketers) and are getting bombarded with too many messages to make sense of it all, marketing is transforming from the traditional Four P's of push marketing to the Four R's of consumer-centric marketing (Reveal, Reward, Respect and Retain).
Watch this webcast and find out how to speak the new language of marketing. Plus, take an in-depth look at this new model through the lens of a fast-growing company, Kettle Foods.
