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| May 29 - 11:00 AM PST |
| Do you have the Marketing Skills that Matter in 2008? |
| Featuring Kathleen Brush |
| Today's marketing professionals must be adept at promoting their brands in Baltimore and Beijing via digital, virtual and mobile technology. But, unlike the technology overhauls we do every time there's a new version of Windows or a new iPod, marketing professionals can't simply rip and replace the tried-and-true skills of the past with bright, new shiny ones. They must know how to maintain and mix the the tried-and-true essentials of marketing with essential new approaches. |
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| June 12 - 11:00 AM PST |
| How to Focus Online Marketing to Reach Target Customers |
| Featuring Kathleen Brush |
| Retail and corporate Web sites generate a treasure trove of data about customers. But extracting this valuable information from the data can be daunting. Targeting specific customers can, at times, seem impossible. This live webcast and Q&A will explain how to pinpoint target customers online and generate cost-effective quality leads. Attendees will learn about the importance of synchronizing online search and targeting strategies, utilizing analytics in targeting, analyzing the paths and patterns of Web site visitor, and other considerations. |
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| Economy got you down? Try this 90-day, low-cost, high-ROI integrated online campaign fix |
| Featuring Kathleen Brush |
| It can be tough to justify expensive promotions to bean counters even in the best of times, and in an uncertain economy, executives are especially keen for low-cost, high-ROI campaigns with quantifiable results. Integrated online campaigns can help you keep costs down while maximizing ROI, and you can execute them successfully in as little as 90 days. In this webcast, we’ll walk through some key success factors and a model you can use or customize to build an effective integrated online campaign. |
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| The New Language of Marketing: From the Four P's to the Four R's |
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| Now that consumers are listening to each other (not to marketers) and getting bombarded with too many messages, marketing is transforming from the traditional Four P's of push marketing (Product, Price, Place and Promotion) to the Four R's of consumer-centric marketing (Reveal, Reward, Respect and Retain). Watch this webcast and find out how to speak the new language of marketing. Plus, take an in-depth look at this new model through the lens of a fast-growing company, Kettle Foods. |
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| Turbo Charging Your Web 2.0 Strategies |
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| New technologies like RSS, consumer-generated media, AJAX, and video are used in marketing every day. The standard page-to-page navigation is giving way to interactive and incredibly engaging and online experiences. But how do you measure them? See real life examples of Web 2.0 in action and learn how to leverage the power of web analytics to optimize results. |
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| Best Practices for Optimizing Campaign Acquisition with WebTrends |
| Featuring Karen Gragg |
| Get real-world tips for measuring the results of multiple marketing campaigns in a flash. Discover how WebTrends solutions can help you aggregate campaign performance into a unified view. Find out how to build reports and take action with confidence to improve you business performance. |
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| Discover the Power of WebTrends On Demand |
| Featuring Scott Roth |
| WebTrends On Demand is a hosted solution that delivers real-time metrics while eliminating application management and infrastructure costs. Watch this webcast to see the benefits and learn how two customers have decided to switch from their on-premise software to WebTrends On Demand. |
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| Proving and Improving the Performance of Your Online Marketing Programs |
| Featuring Scott Roth |
| Discover how to get a true picture of the effectiveness of your marketing. This webcast will give you an overview of the WebTrends campaign performance measurement framework, with a deep dive into the foundational elements of campaign reporting using WebTrends solutions. |
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| Take 10 on Travel: How to Build Customer Loyalty through Web Analytics |
| Featuring Karen Gragg |
| Discover how WebTrends solutions can help travel organizations like yours build customer loyalty with every visitor to your web site. |
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| Take 10 on Financial Services: Optimizing Performance, Building Relationships, and Increasing Conversion |
| Featuring Kevin Bobowski |
| Discover why 36 of the top 50 financial services firms use WebTrends solutions to turn challenges into opportunities. |
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