Identify, Target and Engage with One View of Your Customer

Aggregate analysis of customers has long served as the standard for business decision making. But aggregates don't buy products, individual customers do. Visitor Intelligence allows you to uncover the individuals within the crowd, providing one view of your customers and their online and offline interactions with your organization.

Visitor Intelligence serves as a presentation layer on top of Marketing Warehouse, an enterprise-scale database platform for storage and analysis of online and offline data. The interactive dashboards and multi-dimensional reporting tools of Visitor Intelligence let you uncover the preferences of your individual customers, as well as track broader trends and overall performance, without relying on IT or going to multiple systems for results.

• Get one view of a customer across channels and domains by tying critical online consumer insight with offline customer data. Incorporate online insight into corporate dashboards and enterprise systems, such as CRM or a customer data warehouse.
• Drive micro-targeted marketing and online experiences based on one view of your customer, presented in dashboards and reports that tie critical online consumer insight to offline customer data.
• Correlate visitor information, frequency and important site information to identify targeted segments for advertising.
• Quickly drill down into dashboards to view detailed visitor and buying behavior for each product and identify the visitors who have abandoned their carts to send targeted follow-up offers.
• Drive more effective email and behavioral targeting with data that is based directly on the actions a visitor takes on your site over time.
• Improve workflow across your organization with interactive dashboards and on-the-fly reports that allow you to shorten decision-making cycles and build collective intelligence about the performance of your online business.

Marketing Warehouse: The Platform for Creating One View of Your Customers and Data.
Marketing Warehouse is the enterprise-scale database platform that powers the data in Score and Visitor Intelligence. The highly efficient design of the platform provides immediate, ad hoc access to the deepest level of insight, even when incorporating external visitor and event data.

• Learn more about Marketing Warehouse

Please let us know if you'd like a personal demo of the extraordinary power of Visitor Intelligence. 1.877.932.8736
In the UK, please call us at +44 (0) 1784 415 700

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