User Experience

Closing the Information Gap

OpinionLab enables corporations and organizations to harness the collective intelligence of their customer base through online deployment of proprietary Voice of Customer (VoC) systems across all online touchpoints.

WebTrends has created a partnership with Opinion Lab to help you create a holistic view of your audience and seamlessly integrate rich customer survey data with actionable analytics. You will be able to analyze critical visitor data in conjunction with survey results so you can optimize your web content based on direct visitor feedback and behavior.

With WebTrends and Opinion Lab Integration, you can:

• Optimize site content and navigation with web analytics data supported by customer responses.
• Promote the most relevant content, products and services to improve business results.
• Utilize rich information profiles to build lifetime customer relationships.

About Opinion Lab

OpinionLab, Inc. is the leading online Voice of the Customer solution provider for website user experience optimization, online advertising, business intelligence and intelligent support. OpinionLab employs a patented methodology to enable customer-centric organizations to engage and support customers at every online touch point and convert customer voice data into timely and actionable business intelligence. OpinionLab solutions help organizations optimize their online presence, be the first to know about business opportunities, and create a customer-centric brand.

Learn more about OpinionLab at www.opinionlab.com.