Targeting & Optimization

Deliver Relevant Content. Get Real Results

Optimost enables your organization to maximize conversion rates on your website based on the real-time behavior of actual customers. Using advanced online testing techniques coupled with industry-leading technology, Optimost provides your company with a simple solution for testing virtually limitless permutations of copy, offers, layouts, and any other factors on all your customer segments, resulting in dramatic increases in conversion rates and online sales.

WebTrends has formed a strategic partnership with Optimost to help you understand the intent behind each customer visit to your site so you can seamlessly deliver a targeted, optimized user experience. You'll be able to accurately segment visitors based behavior and easily test and adjust web content and campaigns, ultimately delivering what's most relevant for keeping people engaged.

With WebTrends and Optimost Integration, you can:

• Automatically turn visitor intelligence and testing results into action.
• Optimize the value and strength of customer relationships over time.
• Improve top-line business performance through a proven conversion optimization methodology.
• Focus on strategic marketing-not just tactical campaign execution.

About Optimost

Optimost is a technology and services company specializing in comprehensive real-time testing and conversion rate marketing. Pioneers in the field of multivariable testing, the firm is able to create and test virtually limitless permutations of copy, offers and layouts in the time it takes to conduct a standard A/B page comparison test. By combining real-life response data with information about which variables were displayed in the test, Optimost clients are able to determine how much each individual website element contributes to the overall response rate. Optimost clients include: InterActiveCorp, Lillian Vernon, Delta Air Lines, Time Warner, QVC, and EarthLink.

Learn more about Opimost at www.optimost.com.