Targeting & Optimization

Deliver Relevant Content. Get Real Results

Kefta is the leader in personalized marketing solutions allowing companies to deliver timely, relevant content to site visitors based on their unique online behavior - immediately boosting conversion, revenues and customer loyalty.

WebTrends has formed a strategic partnership with Kefta to help you understand the intent behind each customer visit to your site so you can seamlessly deliver a targeted, optimized user experience. You'll be able to accurately segment visitors based behavior and easily test and adjust web content and campaigns, ultimately delivering what's most relevant for keeping people engaged.

With WebTrends and Kefta Integration, you can:

• Automatically turn visitor intelligence and testing results into action.
• Optimize the value and strength of customer relationships over time.
• Improve top-line business performance through a proven conversion optimization methodology.
• Focus on strategic marketing-not just tactical campaign execution.

About Kefta
Kefta is the leader in personalized marketing solutions. Global 2000 brands including MetLife, Overstock, and Verizon use Kefta Dynamic Targeting to deliver timely, relevant content to site visitors based on their unique online behavior - immediately boosting conversion, revenues and customer loyalty. The hosted Kefta service automatically recognizes and responds to the different needs of website visitors, delivering relevant and personalized marketing messages in real time on websites, banners, pop-up windows and e-mails. Kefta's Dynamic Targeting solution is rapidly implemented, results are immediate and ongoing maintenance is minimal. Kefta is part of Acxiom Corporation (Nasdaq: ACXM) and is hedquartered in San Francisco, California.

For more information, visit www.kefta.com.