Enterprise Campaign Management

Gain Complete Visibility Online and Offline

Aprimo is a global leader in providing Enterprise Marketing Management (EMM) software that accelerates the productivity of marketing.

WebTrends has formed a strategic partnership with Aprimo, a leader in Enterprise Campaign Management to deliver real-time web metrics to campaign management and planning solutions. By making valuable customer and prospect data available in a single view, marketers can report on key performance indicators, create active visitor segments and make real-time decisions about campaign adjustments and remarketing efforts.

With WebTrends and Aprimo Integration, you can:

• Track campaign performance from offline execution to online visitor engagement and conversion.
• View offline and online campaign performance within a single interface.
• Leverage rich visitor profiles for enhanced marketing segmentation and decision making.
• Synchronize visitor profiles across solutions to get a complete, cross-channel view of customers and prospects.
• Deliver event-triggered email campaigns based on web site activity.

About Aprimo

Aprimo is a global leader in providing software that accelerates the productivity of marketing. Aprimo delivers integrated Enterprise Marketing Management (EMM) products for leading marketing organizations around the world. Aprimo’s technology maximizes shareholder value and supports the strategic role of marketing in the boardroom. Aprimo is headquartered in Indianapolis with offices worldwide. For more information call +1.317.803.4300 or visit www.aprimo.com.