Enterprise Campaign Management

Gain Complete Visibility Online and Offline

Consumers are interacting more and more with companies-and each other-both online and offline. Enterprise-level companies need a single view of marketing performance and consumer behavior to drive both online and offline campaign decisions. Enterprise Campaign Management (ECM) technology provides a comprehensive platform to enhance productivity and build better customer relationships.

WebTrends has formed a strategic partnership with a leading Enterprise Campaign Management vendor to deliver real-time web metrics to campaign management and planning solutions. By making valuable customer and prospect data available in a single view, marketers can report on key performance indicators, create active visitor segments and make real-time decisions about campaign adjustments and remarketing efforts.

Enterprise Campaign Management Integration Partners