Email Marketing

Send Targeted Messages for Better ROI

Silverpop is a premier email service provider supporting the online relationship marketing needs of enterprise organizations. It delivers the world's most comprehensive array of on-demand Web-based software solutions, making it easy and affordable for marketers to create, automate and execute marketing campaigns that are timely, relevant and measurable.

WebTrends has created a strategic partnership with Silverpop to help you create more measurable, integrated relationship marketing programs. With these flexible WebTrends solutions, you can automate customer targeting and remarketing efforts, uncover comprehensive web metrics for your campaigns and improve your marketing results. Plus, you can review it all in a single view.

With WebTrends and Silverpop Integration, you can:

• Measure campaign performance-from clickthrough to conversion.
• Compare campaigns and optimize performance with a complete set of web metrics.
• Automatically retarget visitors who didn't convert.
• Automatically remarket to high-value customers.

About Silverpop

Silverpop, a premier email service provider, supports the online relationship marketing needs of enterprise organizations by delivering the world's most comprehensive array of on-demand Web-based software solutions. Its software-as-a-service approach makes it easy and affordable for marketers to create, automate and execute lifecycle multi-channel marketing campaigns that are timely, relevant and measurable. Offering highly scalable tools supporting both high-volume BtoC marketing initiatives as well as high-involvement BtoB sales processes, Silverpop delivers a robust solution not available elsewhere in the marketplace.

With offices throughout the United States and in the United Kingdom, Silverpop is the only company that has appeared as one of the top two enterprise-oriented email service providers each of the last three years in Jupiter Research's annual evaluation. Silverpop provides online relationship marketing support to industry leading companies including Fossil, The Bombay Company, British Sky Broadcasting and more. Best practices and white papers are available at www.silverpop.com.