Email Marketing

Send Targeted Messages for Better ROI

Responsys is the leading email service provider for sophisticated marketers, delivering the most comprehensive and easy-to-use technology platform with more open integration than any other vendor in the space. Rated number one for its functionality, product roadmap, and customer retention, Responsys offers a flexible services model and a practical approach and strategy to help marketers achieve success with email and multichannel marketing in an on-demand world.

WebTrends has created a strategic partnership with Responsys to help you create more measurable, integrated relationship marketing programs. With these flexible WebTrends solutions, you can automate customer targeting and remarketing efforts, uncover comprehensive web metrics for your campaigns and improve your marketing results. Plus, you can review it all in a single view.

With WebTrends and Responsys Integration, you can:

• Measure campaign performance—from clickthrough to conversion.
• Compare campaigns and optimize performance with a complete set of web metrics.
• Automatically retarget visitors who didn't convert.
• Automatically remarket to high-value customers.