Customer Relationship Management

Develop a lifetime of customer connections

An organization's success depends on its ability to connect directly with its customers and build relationships that create a valuable strategic advantage. Microsoft Dynamics CRM provides the tools and capabilities needed to create and easily maintain a clear picture of customers, from first contact through to purchase and post-sales.

WebTrends has formed a strategic partnership with Microsoft Dynamics CRM to help you understand your customer motivations like never before. With the integration, you get online visitor behavior tied to customer records in the Microsoft Dynamics interface for a 360-degree view of the customer for better segmentation and decision-making.

With WebTrends and Microsoft Dynamics CRM Integration, you can:

• Align campaign and ad spend to revenue and gross margins by connecting marketing data to sales opportunities.
• Use powerful, integrated tools to better target leads and increase the effectiveness of your marketing and the efficiency of your sales team.
• Gain critical insight into customer behavior by seeing online activity that is automatically populated into CRM lead, contact and opportunity records.
• Get a comprehensive view of all your marketing activities across online and offline channels.
• Aggregate marketing and sales data into a single user experience, leverage data previously in silos and increase usability and user adoption.

About Microsoft Dynamics

Microsoft Dynamics™ is a line of financial, customer relationship and supply chain management solutions that helps businesses work more effectively. Delivered through a network of channel partners providing specialized services, these integrated, adaptable business management solutions work like and with familiar Microsoft software to streamline processes across an entire business.

For more information, please visit www.microsoft.com/dynamics.