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Data Sheet
Content Management
Gain a 360-Degree View of Visitor Behavior and Content Effectiveness
Interwoven's world-class content management platform allows marketers to easily create and manage targeted, dynamic Websites for campaigns, promotions and product launches without involvement from IT. Marketers can easily create and manage content, customer segments, and targeting rules that help deliver relevant messages and offers to the right customers at the right time.
WebTrends has teamed up with Interwoven to provide a seamless web analytics tagging structure and valuable content delivery automation. By leveraging this partnership, you'll have a complete view of user behavior so you can manage content accordingly. And the web site behavioral data will help you automatically determine the value and placement of content from within your content management system.
With WebTrends and Interwoven Integration, you can:
Integrate analytics into your web content strategy.
Analyze the success of online campaigns and offers.
Identify and serve high-value customer segments.
Act on accurate insights to optimize the online experience.
About Interwoven
Interwoven is a global leader in content management solutions. Interwoven's software and services enable organizations to effectively leverage content to drive business growth by improving the customer experience, increasing collaboration, and streamlining business processes in dynamic environments. Our unique approach combines user-friendly simplicity with robust IT performance and scalability to unlock the value of content. Today, more than 3,900 enterprise and professional services organizations worldwide have chosen Interwoven, including: adidas, Airbus, Avaya, Cisco, DLA Piper, the Federal Reserve Bank, FedEx, HSBC, LexisNexis, Microsoft, Samsung, Shell, Samsonite, and Yamaha. Over 20,000 developers and over 300 partners enrich and extend Interwoven's offerings.
To learn more about Interwoven, please visit
www.interwoven.com
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