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Marketing Warhouse

Collect, Enrich, Analyze Visitor Data


Do More with Your Data in an Open Warehouse that Adapts to Your Needs.

Perhaps you're a marketer who needs to more effectively target new audience segments. Or you're an analyst who needs more than aggregate online behavior to optimize marketing. Or you're a BI developer who needs to answer tough questions about your business by integrating online behavioral data with offline sales and customer records.

Webtrends Marketing Warehouse™ is designed to meet your needs. The enterprise-class Microsoft SQL Server database provides a platform for collecting, enriching and analyzing visitor-level behavioral data, so you can derive insight and drive action that improves your bottom line.

Marketing Warehouse helps you:
  • Drive sales, marketing. Visitor-level tracking helps you more effectively segment and target individuals who visit your web site.
  • Uncover customer, business trends. Dedicated analysis tools help you track and correlate the actions of unique visitors -- and even target your most valuable customer segments.
  • Extend your data. Integrate web data with your enterprise warehouse, third-party marketing applications, offline systems and other analysis tools - or pull data into Marketing Warehouse - using open standards and APIs.
  • Build or feed a warehouse. You can use Marketing Warehouse as your online data warehouse or use it to feed your enterprise data warehouse, including Teradata.
Learn more about Marketing Warehouse

Why Choose Webtrends Marketing Warehouse?
Marketing Warehouse offers numerous capabilities and patented innovations not available in any other warehouse solution.
  • Easy implementation. Simply add Webtrends single tracking tag to a page - or use your Webtrends Analytics tags.
  • More & more accurate data. Patent-pending technology tracks visitors across web domains and reduces visitor rejection and cookie deletion. No data sampling.
  • Sophisticated data analysis. Patented visitor scoring, visitor profiles and customized segmentation, based on multidimensional analysis.
  • Lower TCO. Event-based license, rather than limited user-based license. Unlike other analytics providers, no extra charges for access to your data, data analysis, custom reports or dashboard views.
  • Streamlined data integration. Seven standards-based methods for data exchange. Seamless integration with ExactTarget, comScore and Microsoft Dynamics CRM. Full data schema available.
  • Multiple deployment options. On Demand software as a service, on-premise software or a hybrid of the two.
What our customers say...
"We needed more measurement and more information than purely aggregated counts of visits and visitors," Holmes said. "Webtrends has successfully provided transparency in terms of actually working out what the Renault site does. In our case, that has meant monetizing the generation of a lead and engagement parameters."
-Andy Holmes, Renault UK's ecommerce manager

Please let us know if you'd like a personal demo of the extraordinary power of Marketing Warehouse. 1.877.932.8736
In the UK, please call us at +44 (0) 1784 415 700

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1.877.932.8736