Maximize Paid Search Performance with WebTrends Dynamic Search

WebTrends Dynamic Search™ is the final step in the evolution of paid search campaign management. Don't leave your paid search programs to rudimentary bid tools and bid management methods-invest in the industry's most sophisticated pay-per-click solution which utilizes Dynamic Optimization.

The WebTrends Dynamic Search system maximizes conversion volume and revenue beyond the limitations of existing methods. It automatically manages, optimizes and profitably expands your entire paid search advertising investment in real time across the major search networks to achieve your critical business and marketing objectives.

• End-to-End Campaign Management
  The WebTrends Dynamic Search system allows for improved scaling through superior multivariate testing and automated data analysis: from keyword, to creative, to landing page. The entire monitor-analyze-tune process is completely automated.
• Multivariate Testing
  Take advantage of the nearly limitless possibilities for testing different variations of keyword, match type, ad copy, landing page, and other options-and watch your campaign performance improve through automatically executed system fine-tuning.
• Portfolio Approach to Bidding
  To maximize conversion volume for specified business goals, WebTrends Dynamic Search evaluates and implements changes on a portfolio basis at the campaign level, taking into account all keyword combinations to select the optimal mix at the optimal bids. As a result, the system maximizes revenue, taking advantage of previously untapped volume.

When it comes to quantifiable results, WebTrends Dynamic Search delivers.

WebTrends Dynamic Search's automated, algorithmic optimization system works around the clock to identify the best-performing keyword combinations and automatically updates bids on the search networks. The system eliminates all the heavy lifting associated with manual bid management.

With WebTrends Dynamic Search, groups of keywords can be managed to different goals. Choose from any range of position, ROAS, or CPA goals for each campaign created within the system, then watch the optimization automatically maximize performance.

Whereas previously marketers were forced to perform tedious a/b testing for extended periods of time to identify areas for incremental campaign improvement, WebTrends Dynamic Search automates the testing process while allowing you to experiment with a greater number of variables simultaneously.

Simply provide the system with all the variations you would like to test and the system will identify the top performing combinations based on the statistical performance data collected, along with automatically updating bids to best maximize performance on your specified business goals.

WebTrends Dynamic Search is not a black box solution. To help you better understand how your campaigns are performing, WebTrends Dynamic Search provides an assortment of innovative and intuitive reports. Reports include granular listing data available in summary or by day, trend and forecast reporting, along with latency data, just to name a few. All data is updated daily, is available 24/7, and is fully exportable in spreadsheet format.

With a consolidated interface for managing your paid search campaigns, there's no need to log into each separate network account. Get visibility into your ad performance across the board on Google, Yahoo!, MSN, and Ask.com, all at a glance. WebTrends Dynamic Search also supports reporting for Feedburner RSS feeds and Dotomi banner retargeting, providing you with truly consolidated cross-channel performance data.

WebTrends Dynamic Search capitalizes on the complexities of paid search campaign management to give you the best return on your investment. The automated optimization system handles all the heavy lifting associated with complex data analysis and bidding updates, while the reporting interface offers a comprehensive view into ongoing campaign performance.


Contact us to schedule a demo walkthrough of the WebTrends Dynamic Search User Interface and to find out more about incorporating WebTrends Dynamic Search into your marketing strategy.