The Power Marketers Expect,
The Flexibility They Need

The expectations for online marketers are growing as businesses invest more in their Web sites and look for new ways to engage customers with interactive and social media. More than ever, marketers need an analytics solution with the power and flexibility to uncover visitor preferences and trends across a broad array of online activities and media — and then quickly and easily spotlight and promote these business critical insights throughout an organization.

More than ever, marketers need WebTrends Analytics.

Available in software and an on-demand hosted formats, WebTrends Analytics allows marketers to quickly and easily measure all aspects of their organization's online presence, from static site content to what customers are saying on enthusiast blogs. With functional reporting for almost every type of media and online activity — including Web 2.0 media — marketers can answer the questions that are most important to their organization.

WebTrends offers an open, flexible foundation that businesses can build upon and adapt as their marketing strategies and online media continue to evolve. Marketers can rely on WebTrends Analytics to help them:

• Maximize your Web 2.0 investments by measuring and testing visitor interactions with rich Internet applications, online video, RSS feeds, consumer-generated media, and more. Preconfigured reports offer dynamic graphic views of standardized tracking metrics and results, and can be easily customized to include success metrics tailored to the needs of different industries.
• Identify which content, channels, partners and campaigns drive conversion, and promote the ones that keep people engaged.
• Create calculations on the fly by dragging and dropping customer results and other Web site data in reports. New ratios are automatically calculated and added to reports.
• Drive adoption across the enterprise and tie key analysis into other reporting and marketing solutions via industry-standard open access technologies such as ODBC, FTP, and web services.
• Easily schedule emailed reports from directly within the reporting interface to quickly provide one-time insight or ongoing updates to anyone in your organization.
• Streamline administration without surrendering control, with customized access rights for individual users or categories of accounts, as well as preconfigured roles and groups. Or have it both ways - control and efficiency - by customizing preconfigured roles.
• Work globally with support for nine languages: simplified Chinese, traditional Chinese, English, French, German, Italian, Japanese, Korean and Spanish.

WebTrends Analytics offers flexible packages that can be customized to fit the needs of your business. They make it easy to start with the level of functionality that makes the most sense for you, and increase the capabilities of your solution as your organization's web analytics needs grow over time.