The New WebTrends Marketing Lab 2 Puts the Consumer at the Center of Your Marketing Universe

Consumers are connecting, communicating and sharing information online. With your brand in the hands of consumers, it is time to approach customer engagement and acquisition in a whole new way.

When you listen to—and learn from—your customers, you gain actionable marketing intelligence. Now you can move beyond web analytics to truly optimize every interaction with your customers.

Take a look at how WebTrends Marketing Lab 2 can help you use this insight into customer behavior over time to keep them engaged and build trust. Learn how this suite of solutions helps you drive targeted marketing and personalized online experiences that connect with your customers and helps your entire organization optimize online business results.

	On Demand and Software

Create customized marketing and online experiences. Turn a web site visitor into a real person: Combine online behavior with offline customer data to build a profile of a person's interests over time. Rank visitors based on their behavior: Score interactions over multiple visits to identify your most engaged visitors and market to their interests. Take action on deep visitor intelligence: Learn from visitors, even when they're just browsing, to identify your valuable customers and send targeted messages. Bring more visitors to your site: Simplify paid search marketing by automatically optimizing campaigns across major search engines.

Get a full range of solutions for everyone in the organization. Measure and report on all aspects of your online business: Use one solution and one light-weight tag to optimize paid search marketing, manage day-to-day online operations and drive customer-focused marketing and site optimization. Capture and share all types of information: Gain insight into all customer touch points and integrate this insight with other marketing and business solutions in your enterprise. Get the fullest and deepest range of analysis: Stay informed through top-line performance and operational reports-gain deep visitor intelligence to improve customer relationships and build lifetime value.

Insight on demand: WebTrends Marketing Lab 2 is available as a hosted solution. Discover the benefits of WebTrends On Demand and learn how this flexible delivery can fit the needs of your organization.

• Learn about WebTrends On Demand

Current customers: Interested in upgrading to the new ML2?

• Visit the Upgrade Center