Integrate Your Web Analytics Throughout the Enterprise

Customers who visit your website also order products from your catalogs. They call your support lines and blog about your customer service. People throughout your organization want to connect these different interactions in different ways, with different tools, for different purposes. But they are all in search of the same thing: The cross-channel perspective that drives marketing and business success today.

Only WebTrends provides the standards-based technology and dedicated support to help marketers, BI analysts and others create their own integrated perspective on your organization's customers and business processes — both online and offline.

One View, Your Way.
Unlike mass-market analytics suites that keep your data locked in closed silos, WebTrends offers the freedom to build best-of-breed solutions with products and technologies from multiple vendors. Our standards-based approach lets you get the most value possible out of your analytics and other enterprise data systems.

Go beyond basic web analytics. Extend rich, behavioral online data throughout the enterprise using open, platform-agnostic technologies. Optimize marketing performance across channels. Precisely segment and target communications with enterprise-wide, lifecycle-marketing initiatives. Build insight over time. Rank visitors based on their behavior over multiple visits, and create interest profiles that combine a customer's online behavior with CRM and other offline data. Stay informed. Gain deep visitor intelligence from top-line performance and operational reports, along with scheduled updates of customer profiles.
	Conveniently access, connect your web analytics data. A published schema and support for open standards let you get at your data, through APIs or export, scheduled or ad hoc exchanges. Do more with your existing enterprise systems. Add website data to the analysis you already perform with Teradata, Oracle, Cognos, Business Objects, Microstrategy or other business intelligence solutions Collaborate with us. WebTrends business analysts are dedicated to your success. They can help you identify your data integration needs and create customized processes for your organization.
WebTrends framework for open data exchange provides the power and flexibility to help you assemble one view of your customers and data, as well as integrate with other open, standards-based solutions: WebTrends Marketing Warehouse. Access and connect online, visitor-level data with offline data and systems. WebTrends Visitor Intelligence. Uncover the preferences over time of your individual customers to improve segmentation and targeting. WebTrends Score. Measure engagement and reveal the visitors who offer the most value to your business. WebTrends Analytics. Measure all aspects of your organization's website using full-function, enterprise web analytics. WebTrends Ad Director. Let self-learning technology manage, optimize and profitably expand your paid-search advertising portfolio across all of the major search networks.
Insight on demand: Discover the benefits of WebTrends On Demand and learn how this flexible delivery can fit the needs of your organization. Learn about WebTrends On Demand