Understand Where Your Customers Want to Go and Build Loyalty

You know this: Customers want to be transported to a place where they can easily research, plan, compare and buy travel products and services online. But how do you provide that experience and build loyalty at the same time?

Many of the largest online travel companies—from leading agencies to suppliers—rely on the WebTrends Marketing Lab 2 to improve the customer experience and to drive more targeted, relevant online marketing campaigns.

Take Virgin Atlantic, for example. They increased visibility into their marketing performance, enhanced evaluation of page real estate and found a more efficient conversion process.

"After spending time discussing our needs with the WebTrends Best Practice Analyst we quickly learned how to track our own marketing campaigns across marketing partners and demand channels using consistent, accurate metrics based on the direct marketing standard-actual unique visitors," said Patrick Odey, Virgin Airlines. "It was then possible to balance the success of all of our marketing initiatives against results and pinpoint where campaigns were losing prospects. Analyzing the response of different visitor segments to specific promotions and comparing their results to our overall averages has also helped us better understand our customers."

• Read the Virgin Atlantic case study

WebTrends Marketing Lab 2 gives you the insight to:

• Build customer loyalty through relevant content, online services and stronger customer relationships.
• Reduce marketing costs by identifying which channels and partners are most effective at driving bookings.
• Optimize your site experience for increased conversion rates and incremental revenue.
• Create targeted communications and personalized online experiences based on customer engagement and intent. Serve up a customized message based on the destinations, packages or services your audience is looking for.
• Reveal your most valuable prospects, even if they are just browsing, and drive bookings by delivering the right message at the right time.

WebTrends Marketing Lab 2 is a complete marketing solutions suite designed to fit the unique needs of travel and hospitality organizations worldwide. Built on the award-winning WebTrends Analytics foundation, it includes WebTrends Visual Intelligence and WebTrends Score, which are powered by the WebTrends Marketing Warehouse technology platform.

• Learn more about how WebTrends ML2 can help your online business take off.