Optimize Marketing and Conversion for Loyalty Money Can't Buy

Drawing new buyers to your site can be challenging. Encouraging them to purchase regularly is even tougher. With so many companies selling their products online, how can you stand out from the retail crowd?

Many ecommerce companies and multi-channel retailers are using WebTrends Marketing Lab 2 to improve the overall effectiveness of their marketing programs—increasing sales and enhancing the lifetime value of customers.

Using WebTrends Marketing Lab 2, ShopNBC leverages complete customer response and behavioral information across all of their channels and delivers relevant offerings to customers-both online and offline.

"We consider ourselves to be direct marketers, and relationship marketing is a huge focus for our organization, said Geoff Smith, Vice President, ShopNBC.com. "WebTrends solutions give us the rich, cross-channel customer insight we need to supercharge our direct marketing efforts, enabling us to easily segment and target consumers based on their online behavior and past offline interactions across all our channels."

• Read the ShopNBC Case Study

WebTrends Marketing Lab 2 gives you the insight to:

• Build customer loyalty by identifying who your most valuable customers are and delivering relevant and timely offers that give them what they need.
• Reduce marketing costs by identifying which channels and partners are most effective at driving sales and customer lifetime value.
• Optimize your site experience to make it easy for people to find what they are looking for, take advantage of valuable cross-sell suggestions and buy.
• Increase average order value by using visitor behavior to fuel onsite search and online promotions to targeted visitors.
• Trigger follow up promotions to visitors that abandon their cart. Serve up a personalized product promotions based on a visitor's browsing behavior over time.
• Reveal your most valuable prospects, even if they are just browsing, to target and drive response from those visitors that have the most potential value to your business.

WebTrends Marketing Lab 2 is a complete marketing solutions suite designed to fit the unique needs of retail organizations worldwide. Built on the award-winning WebTrends Analytics foundation, it includes WebTrends Visual Intelligence and WebTrends Score, which are powered by the WebTrends Marketing Warehouse technology platform.

• Learn more about what you can do with ML2