Get to Know Your Customers and Better Sales are in the Bag

With online consumer activity on the rise, securing online market share is critical for any business. To survive in this new economy, brands of all sizes need to use their online resources to connect directly with their consumers and create personalized and relevant experiences. The challenge is sifting through millions of consumers to find the right people, then to understand them enough to engage them with online experiences that build loyalty.

Some of the world's larget brands use WebTrends to optimize their online experiences, drive compelling content and build consumer understanding to engage consumers over time.

Snack maker Kettle Foods used WebTrends Marketing Lab 2 to significantly improve results during their 2007 Passport to Flavor campaign. They were able to increase email registrations by 107% over the previous year, double vote conversion and optimize their site to get 34% of the visitors to engage in online dialogue.

"Going forward, we'll continue to focus more on mechanisms to both push and pull visitors to the campaign, and WebTrends will allow us to make smarter investments, as well as better tailor our sales messages and promotion plans for our overall marketing efforts," said Michelle Peterman, Vice President of Marketing for Kettle Foods.

• Read the Kettle Foods case study

WebTrends Marketing Lab 2 gives you the insight to:

• Drive more relevant marketing by understanding the channels consumers use to interact with your business and what ultimately motivates them to engage and buy.
• Reveal your most valuable prospects, even if they are just browsing, and move your marketing dollars to target them more effectively and increase sales.
• Create targeted communications and personalized online experiences based how an individual engages with your site- online and offline. Serve up a customized message based on the types of products your audience is looking for.
• Continually measure and optimize the performance of your online channel to quickly identify new trends and take advantage of new opportunities to engage your most valuable consumers.

WebTrends Marketing Lab 2 is a complete marketing solutions suite designed to fit the unique needs CPG organizations worldwide. Built on the award-winning WebTrends Analytics foundation, it includes WebTrends Visual Intelligence and WebTrends Score, which are powered by the WebTrends Marketing Warehouse technology platform.

• Learn more about what you can do with ML2