Professional Services

Your Success is Our Goal

Our Digital Marketing Maturity Model (DM3) is the first standardized way to measure your business’s digital marketing sophistication. Every business is unique. Sometimes you need help with everything. Sometimes you just need a little bit of integration or analysis. Using six core areas—from initial strategy to continuing optimization—this model helps pinpoint the people, process and technologies needed to take you from where you are now, to where you want to be.

1. Strategy

Define what you want to do.

Strategy affects every aspect of a web analytics measurement program. We develop unified strategies based on key business objectives for all departments at your company.

2. Resources & Expertise

Put together ateam that can do it.

To begin with, you have to have the right people with the right web analytics skills. We augment your team to include expertise in:

  • Systems implementation
  • Data reporting
  • Digital media measurement
  • Social media analysis
  • Digital marketing optimization
  • Technical account management
  • Content testing, targeting and optimization

3. Integration & Visualization

Gather and organize the data.

To understand the importance of all kinds of customer interaction, we help you:

  • Combine data from multiple sources (including analytics, email marketing, call centers and offline campaigns).
  • Minimize the time you spend creating reports.
  • Focus reporting and visualization on key business objectives.
  • Customize your visualization with interactive scorecards.

4. Data Analysis & Insight

Make sense of it all.

To turn raw data into real action, we help you:

  • Ensure the accuracy and integrity of your data.
  • Develop a visitor-centric approach that shows which interactions are most important for your brand.
  • Figure out hidden correlations.
  • Provide ongoing multivariate testing, targeting and optimization of content.
  • Use predictive analytics with patent-pending fractional testing methodology.

5. Adoption & Governance

Get everyone on the same page.

To unlock the full potential of data, we use proven best practices to help you:

  • Implement a successful governance model.
  • Streamline adoption with training and support.
  • Develop and follow a consistent plan for social media.
  • Establish a culture of data-driven decision making and accountability

6. Optimization

Continue to improve.

Continuous improvement of your measurement program is ultimately what turns data into insight. After establishing a program based on your DM3 results, we can then work with you in an ongoing partnership or on an as-needed basis to reevaluate strategy, integration, analysis, insight, and adoption—optimizing your use of data to further your business goals and evolving measures of success.