Top 10 Reasons to Choose Webtrends

Webtrends created the web analytics industry in 1993, and we continue to set the pace in enterprise data measurement and analysis. The power, elegance and openness of Webtrends technology is unmatched by any other enterprise analytics provider.

  1. Cross-domain tracking. Only Webtrends can accurately and securely tracks visitors across web domains, so you can correlate data over time and tie campaigns to transactions. Web site visitors accept and retain Webtrends' patent-pending first-party cookie as much as 99 percent of the time. This increases data accuracy and completeness of your data compared to other solutions that use third-party or spoofed first-party cookies. And you never have to surrender your SSL certificate to get first-party tracking.
  2. Flexible data analysis. We collect all of your data and let you create custom reports and perform multidimensional analysis in the reporting interface. There's no need to go back and change your tags. It takes other analytics providers a few days, eight or more steps and multiple types of tags at the outset and costly retagging if your analytics needs change.
  3. Scale without restrictions. Webtrends keeps data collection, analysis and reporting separate to provide maximum scalability. Other analytics providers perform all three tasks in a linear fashion, requiring the manual addition of extra servers prior to traffic spikes.
  4. Interact with data intuitively. The Insight interface available in Analytics 9 demonstrates Webtrends' groundbreaking approach to making data access, sharing and interaction as easy and intuitive as possible for everyone, from the occasional user to the analytics expert.
  5. Unlimited data correlation, reporting. Flexible reporting and unlimited dashboards let you correlate any number of dimensions and measures within your data to answer complex questions. Other analytics providers charge monthly fees for a limited set of custom reports. With Webtrends, you have the widest range of custom reporting configuration options available.
  6. Open architecture, standards support. Webtrends is committed to web standards design in all of our products. Open APIs and support for Representational State Transfer (REST), Open Database Connectivity (ODBC) Web Services and other industry standards let you seamlessly get data out and bring data into Webtrends products - without paying additional fees.
  7. Redundant data. Fully redundant data collection eliminates potential data losses in the event of system stoppages. In addition, Webtrends stores campaign tracking codes in a visitor history table rather than the cookie, as some analytics providers do. This ensures you don't lose valuable campaign information when visitors delete their cookies.
  8. Self-service tagging. Our self-service Tag Builder service lets you create your own customized tags -- at no charge. Webtrends continually updates the Tag Builder with the latest tracking improvements and maintains forward compatibility with your previous tracking.
  9. Multiple deployment options. Both Webtrends Analytics and the Marketing Warehouse are available as hosted services, on-premise software, a hybrid of these two or as a "white label" service for agencies to brand and offer to their customers. You can choose the web analytics implementation that fits your data storage and business needs -- or switch formats if your needs change.
  10. Lower TCO. With Webtrends, you don't get nickel and dimed with add-on charges. Unlike with other analytics providers, Webtrends doesn't charge extra for:
    • Data access. There is no charge for self-service access to your data via API and open standards.
    • Server calls. You only pay for server calls collected, not for each time the same data is analyzed.
    • Cookie deployment. Webtrends first-party cookie is available out of the box. No deployment or ongoing support is required.
    • Dimensions and measures. There is no limit or extra charge to correlate dimensions or measures. Unlike competitors, Webtrends doesn't rely on tagging variables, so we don't have to charge you to perform these tasks.
    • Custom reports. There's no monthly fee for custom reports, report filters, report templates or dashboard views.