Features

Your Complete Enterprise Analytics Toolkit

The torrents of data that course into and out of your organization every day present both an ongoing challenge and a massive opportunity for customer and business growth. Webtrends Analytics 9 provides a robust selection of features and functionality designed to help you manage and mine the largest, most diverse data flows.

Tracking, Data Collection

  • Capacity. Data collection centers never exceed 50% capacity.
  • Scalability. Independent data collection provides unlimited ability to capture data.
  • Secure data. Global IT infrastructure and fully redundant data collection prevent data loss.
  • Cross-domain tracking. First-party cookie for tracking visitors across domains without surrendering SSL certificate.
  • No Data sampling. All customer data is captured and analyzed.
  • Rich Media. Measure rich Internet applications, online video, RSS feeds, consumer-generated media and more.
  • Mobile. Unlimited customized metrics and toolkit for collecting data from mobile visitors.

Data Analysis

  • Data capture. Database tool that provides direct, secure access to web site data.
  • NEW Real-time data Up to the minute data for key metrics – page views, visits, new visitors and page views per visit. (Insight only)
  • NEW Real-time alerts. Receive alerts when key metrics exceed high or low marks you designated. Delivered via the interface when you log into Analytics, e-mail, authenticated RSS, SMS text messages or direct Twitter messages. (Insight only)
  • Date compare. Date range you are viewing and the date-rate range of comparison data.
  • 5-Point Scenario Analysis. Detailed view of where - and why - visitors drop.
  • Scalability. Independent data analysis provides extra server capacity for data analysis.
  • Mobile analytics. An unlimited number of customized metrics and a toolkit to measure and report on visitor interactions with your mobile applications and sites.
  • Compare metrics. Metrics for reports in sortable columns.
  • Calculated measures. Drag and drop customer results and other data into reports.
  • RSS overlays. Correlate data from any public or private RSS source with your analytics data. (Insight only)
  • Measures. Create unlimited custom/calculated metrics, perform unlimited correlations.
  • Lookup tables. Use your own data as report dimension values, hierarchies.
  • Customized reports. Powerful, flexible report configuration.

Data In/Out, Standards Support

  • Data collection API. Send data from mobile applications, devices and other sources to Webtrends hosted collection service.
  • Data extraction API. Integrate Webtrends data with Excel or reporting applications.
  • NEW Import/Export. Multiple standards-based methods of data extraction in one a drop-down menu within the table of contents. (On Demand interface only)
  • REST URLs. Integrate data into Excel or dashboards, widgets and other analytics applications.
  • REST URL Generator. Build Rest URLs for Excel 2007 and your own applications.
  • Insight interface. Works with every major modern browser. Uses HTML, CSS, JavaScript. (SaaS only)
  • Scheduled Exports. One-time or repeated export/delivery of reports.
  • Open Database Connectivity. Retrieve your data using ODBC calls.
  • SOAP-based web services. Export/import data using SOAP-based web services.

Data Rendering, Reporting

  • Account dashboard. Unprecedented visualization of key data across all of profiles.
  • Profile dashboard. Holistic view of an individual profile, with multiple embedded views.
  • Trend View. Powerful new trending data for time-based visualization of key data.
  • COMING SOON iPhone application. Key metrics and Insight views optimized for the iPhone. (Insight only)
  • Table View. Data in easily formatted columns.
  • NEW Notes. Attach notes to charts and data points. Share broadly or keep private. (Insight only)
  • NEW 24-hour view. Key metrics for the most recent 24 hours, along with comparison trend data for the previous 24 hours, shown in the Insight interface. (Insight only)
  • NEW Today View Metrics for the current day, compared to the previous day, shown in the Insight interface. (Insight only)
  • Drill-down reporting. Delve into data as much as 20 levels.
  • Scenario analysis. Visual conversion funnels show how visitors move through a site.
  • Story View. Key metrics translated into a narrative with non-technical language. (Insight only)
  • NEW Exceptional Days. Days when goals are reached for key metrics are prominently called out. (Insight only)
  • Weekend overlay. Shows how trends for key metrics align by days of the week. (Insight only)
  • SmartView. Performance overlays let you review standard metrics for pages and specific content.
  • Rolling Data Range. Always gives you a default starting point to do analyze site results.
  • Referenceable URLs. Distinct URLs provided for every report to simplify sharing, updates.
  • Web 2.0 reports. Preconfigured reports rich media.
  • Dashboards. Customized to provide updates on important metrics, performance goals.
  • Bounce rate for profile. Shows percentage of visits that only view one page.
  • Report in 9 languages. Report on your data in nine languages. (On Demand only)

Ease of Use

  • Insight interface. Intuitive, interactive experience. Click on charts to explore data. (SaaS only)
  • On Demand interface. Streamlined graphics and charts offer “glanceable” information. (SaaS only)
  • Tag Builder. Interface lets you quickly create standard and advanced tags.
  • Streamlined administration. Customized access rights for individual users or categories of accounts.
  • Report Meta search. Search for a specific metric or dimension across all of the reports in a profile.
  • Hover stats. See exact metrics for an individual day in Trend View and RSS Overlay.
  • Copy and paste from data tables. All of the data in the data tables, formatted to be easily added to applications.
  • Live Excel dashboards in 3 steps. Find report, copy REST URL, paste into Excel. (Insight only)
  • Share in account dashboard. Click Share to export your account dashboard to a CSV file. (Insight only)
  • Feedback. Get Satisfaction feedback tool built into the interface. (Insight Only)
  • Simple CSV export. Quickly export data for email or analysis in BI tools.
  • Quick stats for key metrics. Your most important numbers in one list.
  • Report filtering. Find reports by typing a measure or dimension into the filter.