3027 Miller Road Ann Arbor, Michigan 48103 USA
Phone: 734.668.6678
Fax: 734.668.1883  Visit Web Site
Contact: Chris Grant, Senior Data Analyst cgrant@enlighten.com
Phone: 734.668.6678
| Company Overview
Enlighten delivers web analytics across the spectrum, from regular site reporting to deep analysis, highly interpreted and customized. We analyze visitor behavior for many purposes, usually to guide web site or site marketing changes, large and small. Our analytics are inventive, adaptable, accurate, understandable, and efficient. We add usability, marketing, business, and technical expertise to the mix.
Based in Ann Arbor with offices on both coasts, we have excelled at interactive design, development and consulting since 1983 and are recognized by Advertising Age as one of the nation's top interactive agencies
Web Analytics Services
We do the full spectrum of analytics, but prefer:
- Site evaluation. We specialize in open-ended analysis of site traffic, aiming for insights and recommendations for site design, site marketing, product merchandising, usability improvement, and ROI analysis.
- Reporting. We set up daily/weekly/monthly reporting that is modified to be understandable and grows in sophistication over time.
- Complex problems. We find visitor segments, track multi-visit patterns, and map behavior to decision processes.
- Fixing. Working on broken and misfiring WebTrends implementations is something we actually enjoy.
WebTrends Product Expertise- WebTrends 7 On Demand
- WebTrends Reporting Services
- WebTrends Reporting Center
- WebTrends 7 Software
Vertical Market ExpertiseServices
- Business Strategy
- Information Architecture / Usability
- Creative Design
- Multimedia (Flash)
- E-commerce
- Application Development
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- E-mail Marketing
- Search Engine Optimization
- Search Engine Marketing (paid)
- Content Management
- Branding Consulting
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