iProspect

311 Arsenal Street
Watertown, Massachusetts 02472
United States
Phone: 617.923.7000
Fax: 617.923.7004

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Contact:
Paul Wilson, VP of Sales
pwilson@iprospect.com
Phone: 617.923.7000

iProspect


Company Overview
Founded in 1996, iProspect is the Original® Search Engine Marketing Firm. iProspect helps extremely large brands, or brands with very large and/or complex websites, maximize the return on their online marketing investment. They do so through providing a complete suite of search engine marketing services, including: natural ("organic") search engine optimization, paid inclusion management, pay per click advertising management via their own iSEBA™ automated bidding tool and Web analytics.

Web Analytics Services
iProspect provides a closed loop search engine marketing service, therefore, website analytics are crucial. iProspect works with clients to identify their website sales and/or marketing objective/s and then identifies how to track and report on them. Objectives could be as sophisticated as a profit margin on sales, revenue, leads, or downloads -- or as simple as users viewing certain content. iProspect then takes care of the installation, customization and ongoing maintenance of the Webtrends Live product for our clients.

iProspect also creates various custom reports tailored to the services of iProspect, that being, making sure that a client can easily and quickly identify the value and returns of each and every search marketing campaign.

Webtrends Product Expertise
  • Webtrends 7 On Demand
  • Webtrends Reporting Services
  • Webtrends Reporting Center
Vertical Market Expertise
  • Telecommunications
  • Travel/Hospitality
  • Health Care
  • Technology
  • Manufacturing
  • Retail
  • Financial Services/Insurance
  • Entertainment/Media
Services
  • Search Engine Optimization
  • Search Engine Marketing (paid)
  • Website Conversion Enhancement