Webcasts


Featured Webcasts

WebcastTrue ROI-Driven Marketing: Turn Data into Results
Today's marketers spend millions on digital measurement programs, but technological limitations and common misconceptions can lead even the most seasoned marketers to make decisions which can harm their campaign performance. Learn how to adjust your marketing lens for better decision-making today and position your SEM campaigns for future success. View it on-demand
 
WebcastChoosing Video Metrics & Social Network Share Reporting

Choosing which metrics to include in your online video and social network "Share" reporting can be tricky. Learn the pros and cons of different online video metrics, as well as effective strategies for tracking your social network "Share" links. View it on-demand

 
WebcastLeveraging the WebSphere Integration with Webtrends Analytics—Nov. 19, 10am PST

WebSphere Portal has become one of the main enterprise web portal software platforms of choice. The new integration between WebSphere and Webtrends Analytics is easy to implement, simplifies data collection and helps you improve your overall reporting on WebSphere activity. Register

 
WebcastLink Tracking Basics—Dec. 16, 10am PST

Learn the basics of link tracking, as well as tips, tricks and best practices to get the most out of this powerful method of data collection. Register

 
WebcastReport Interpretation 101—Jan. 20, 10am PST

Collecting data is one thing. Understanding it is another. This webinar will show you how to interpret your Webtrends reports and uncover hidden insights. Register

 

Additional Webcasts

Select the webcast and complete the required information to access any of the following recorded webcasts.

Webcast 4RsThe New Language of Marketing: From the Four P's to the Four R's

Now that consumers are listening to each other (not to marketers) and getting bombarded with too many messages, marketing is transforming from the traditional Four P's of push marketing (Product, Price, Place and Promotion) to the Four R's of consumer-centric marketing (Reveal, Reward, Respect and Retain). Watch this webcast and find out how to speak the new language of marketing. Plus, take an in-depth look at this new model through the lens of a fast-growing company, Kettle Foods.

 
WebcastTagging 101
Cover all the basics of tagging - specific examples of where and how to set a tag, metatag usage, general tagging best practices and a review of Webtrends Tagbuilder. View it on-demand
 
WebcastIntro to Webtrends Open API
Learn how to export data from Webtrends' open interface to Excel and other business tools you already own. View it on-demand
 
WebcastUsing Webtrends for Site Redesign
Discover the many ways you can leverage insights from your Webtrends reports for an effective site redesign. View it on-demand
 
WebcastFlash Tracking Basics
Learn the basics of how to tag and track Flash, including both traditional and stand-alone scriptless Flash tagging. View it on-demand
 
Webcast5 Steps to Effective Paid Search Campaigns
Review key recommendations and best practices to establish effective paid search campaigns.
View it on-demand
 
WebcastData Visualization and Extraction
Discover the most effective ways to extract and visualize Webtrends data by building your own custom scorecards in Excel. On Demand version coming soon. View it on-demand
 
Turbo Charging Your Web 2.0 StrategiesTurbo Charging Your Web 2.0 Strategies

New technologies like RSS, consumer-generated media, AJAX, and video are used in marketing every day. The standard page-to-page navigation is giving way to interactive and incredibly engaging and online experiences. But how do you measure them? See real life examples of Web 2.0 in action and learn how to leverage the power of web analytics to optimize results.

 
Power of On DemandDiscover the Power of Webtrends On Demand
Webtrends On Demand is a hosted solution that delivers real-time metrics while eliminating application management and infrastructure costs. Watch this webcast to see the benefits and learn how two customers have decided to switch from their on-premise software to Webtrends On Demand.
 
Prove and Improve PerformanceProving and Improving the Performance of Your Online Marketing Programs

Discover how to get a true picture of the effectiveness of your marketing. This webcast will give you an overview of the Webtrends campaign performance measurement framework, with a deep dive into the foundational elements of campaign reporting using Webtrends solutions.

 
Take 10 on TravelTake 10 on Travel: How to Build Customer Loyalty through Web Analytics

Discover how Webtrends solutions can help travel organizations like yours build customer loyalty with every visitor to your web site.

 
Take 10 on FinanceTake 10 on Financial Services: Optimizing Performance, Building Relationships, and Increasing Conversion

Discover why 36 of the top 50 financial services firms use Webtrends solutions to turn challenges into opportunities.