 | | Vertical: | | Retail | | Insight: | |
Search Results
Commerce Analysis
Campaign Performance
Navigation Analysis
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Overview
Designer Linens Outlet is the place online to purchase luxurious linens at non-designer prices. As a subsidiary of one of the largest bed and bath manufacturers in the United States, the web site offers popular brands, excellent customer service, and unbeatable value.
Challenge
Web site visitors weren't getting cozy enough at Designers Linens Outlet's web site. With nearly 18 percent of visitors not accepting third-party cookies and conversion rates that kept the company up at night, Designer Linens Outlet turned to WebTrends web analytics to increase the effectiveness of online marketing, improve campaign tracking, identify unique users, and consequently increase ROI.
Results
With WebTrends insight, Designer Linens Outlet:
- Drastically reduced cookie rejection by 97.3 percent.
- Increased return visitor count by 10.2 percent through first-party cookie implementation
- Increased shopping cart conversion rate by 20.1 percent
- Reduce marketing costs by 23.7 percent while increasing revenues by 3.5 percent
- Increased online newsletter sign-ups by over 400 percent
“The details provided in the campaign analysis reports gave us specific revenue numbers generated per keyword, and that ultimately led to our dropping a contract with a major search partner. The data was key in our negotiations, as well as in our bid management efforts with other search engines. We were able to realize a 20 percent reduction in cost per order from these moves.”
- Beverly Dantz
Marketing Specialist, Designer Linens Outlet
