 | | Vertical: | | Technology | | Insight: | |
Content Effectiveness
Campaign Performance
|
|
Overview
McAfee Security, a business unit of Network Associates, Inc., is a leading provider of web security, optimization and maintenance services. McAfee has more than two million paid, active subscribers, making it one of the largest paid subscription sites on the Internet.
Challenge
During virus outbreaks, the already-high web traffic to McAfee.com can easily soar to three times the normal levels. McAfee needed an accurate web traffic analysis solution that could handle these heavy traffic loads and deliver accurate and timely information about how visitors use the web site.
Results
With WebTrends insight, McAfee Security:
- Received accurate web analytics even during the traffic spikes that accompany virus outbreaks
- Reduced processing time for its huge log files by nearly 50%, delivering information to marketers so they can make timely decisions
- Planned server and bandwidth upgrades based on WebTrends accurate traffic numbers and trending capabilities
- Simplified a migration to a new site with web traffic analysis of what pages needed to be moved, and which were rarely accessed
- Increased conversion rates by testing various forms and focusing on the one that had the highest success rate
